Updated Dec. 2016
It goes without saying that social media can be one of the most valuable resources to build your community and promote your website. Depending on your business or focus, your audience might hang out on Twitter, Facebook, Instagram, Pinterest, or all of the above! It can be tons of fun and very rewarding to connect with your users and followers everyday. But if you aren't careful, it can also be a major time suck! As you get ready to launch and maintain your website, it's important to be strategic about your social media presence. Very rarely will you end up having time each and every day to go through your content and decide what to share with your audience, and then schedule it to go live at the ideal time for your audience. That's a lot of balls to juggle at once!
As such, many businesses end up scheduling the majority of their social media posts in advance and find that it ends up saving them a huge amount of time in the long run! Depending on the social media platform you're using, you will likely end up working with a variety of programs to schedule your posts. If you're ready to stop spending hours a day on social media, check out the list below for some of my top suggestions! While this list is by no means exhaustive, it should point you in the right direction.
Facebook / Twitter
Personally, I've worked a lot with Later, Hootsuite and BoardBooster and would recommend them. I use Hootsuite to schedule all my Tweets and even on the free version, it meets my needs! I've played around with Buffer as well and quite like that platform too, but I do find it a little clunkier than Hootsuite. I haven't done a lot on Instagram in 2016 but plan to vamp that up in 2017. Because of that, I'll probably start using Later a lot more! Also, Planoly is a great way to see and plan your Instagram feed. Although it's not a scheduling app, it'll help keep your profile consistent and visually appealing.
Each program has it's own pros and cons and you'll often find that there is a monthly cost associated to unlock the full set of features. These fees are usually manageable and will pay for themselves in the time you save.
Best of all? Your social media feeds will be more intentional and you can share a variety of content very easily!
Are there any other programs you use to schedule social media posts that weren't included in this list? Do you have a program you swear by? Let me know in the comments, I'd love to know!