Posts in Business
Friday Night Launch Project & Party - recap

Last Friday, my friends and I ran our own “Launch Project” and it was such a great time and productive challenge! I wanted to share the experience with you here on the blog so that you can learn about more about launch projects, how to incorporate them into your own business, and get an idea of what to expect if you set up something similar with your friends/peers!

This was my first time taking part in a Launch Project so I didn’t really know what to expect or what kind of results we would get. Also, since my friends and I were running it ourselves, the Launch Project was super informal so I wasn’t sure how disciplined we’d actually be and wether or not we’d actually get sh*t done :)

As I think back on this Launch Party and the work we all created together, I can’t help think that it was so much FUN! I loved participating in this challenge and it pushed me to create something totally new, just for the heck of it.

During this Launch Project, I created and published my Getting Started Guide for Client On-boarding which is a digital product for web designers/developers.

I’m excited to share this Friday Night Launch Project & Party recap here on the blog because it hope it inspires you to try out something similar - either on your own or with a group of friends!

Alright, let’s dive right in!

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Here's how Mariana pitched and booked $6,700 worth of her services in just 4 days!

GATHER ROUND HUNNIS because I’ve got some amazing news to share with you!

If you’ve been following this space or keeping up with me on Instagram, you might remember that I recently launched Pitching your Web Design & Development Services. It’s a digital product that teaches web designers & developers how to pitch their services through a 22-page How-To Guide, customizable email templates, and a tracker spreadsheet to organize their pitch process.

It’s been flying of the figurative shelves since then and I have been THRILLED to hear all the (seriously impressive) results that are already rolling in! Nothing makes me happier than people purchasing my products and getting fantastic results from them. I work very hard to create high quality, useful resources for my audience (through both free and paid content) and when this particular email landed in my inbox, I nearly fell off my chair with excitement.

So, I’m going to take a moment to proudly share Mariana’s story because her results truly blew me away and I’m bursting with pride! If she can do it, so can you.

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Expert Roundup : Tips for sales pages that convert

Sales pages - they’re not for the faint of heart!

There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!

Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.

By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.

A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.

I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.

Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.

I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!

I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.

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5 common myths about pitching your web design/development services

I’ve been thinking about pitching your services as a web designer/developer a lot lately.

Pitching is a topic that has come up many times in conversations as of late, whether it’s with my clients, my email newsletter subscribers, or even with my peers and fellow established web designers/developers. It seems to be on everyone’s mind!

If you’ve been following me and my business for a while, you might already know that I attribute my initial success and subsequent growth to pitching my services. Pitching is something I did to find clients, book out my calendar, take on the type of projects I wanted to do, and generally build up my experience and skills. It helped me leapfrog forward too and I know that I was able to achieve way more in a much shorter period of time because I took action and pitched my little heart out.

Was it easy or comfortable? Heck no! At the start, I pretty much hated pitching. The rejection stung and I felt like I was bothering people anytime I sent out a pitch email.

But do you know what? I kept with it, refined my strategy and started seeing amazing results from my pitches.

I was able to book loads more discovery calls which turned into secured web design/development projects. I started making good money. I was able to fill out my calendar in advance. My portfolio became more refined and targeted towards my ideal clients and audience/niche, which then made it even easier to sell my services in the future.

I am a HUGE fan of pitching because I know firsthand how well it works.

Which is why in this blog post, I want to address 5 of the most common myths or misconceptions I hear about pitching your services as a web designer/developer.

Most of these myths are based in fear, and I want to show you how powerful it can be to push past any awkwardness or hesitations you might have around pitching, because the results are totally worth it.

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