Posts tagged Expert Advice
Expert Roundup : How to choose and purchase a domain name

"What do I need to know before I buy a domain name?"

I'm not kidding when I tell you I've probably been asked that question over a hundred times - and for good reason, too! Knowing how to choose a domain name and figuring out where to purchase it is a major step for any website or business endeavour. Heck, it's usually one in the same so you want to make sure that you've got it right!

Your domain name matters because it is the very first point of contact that your audience has with your brand, your blog, or your business. People will make unconscious biases about your website and business based on your domain name so it's important to be intentional here.

In many cases, your domain name will be the same as your business' name which keeps things simple. But for others, the domain name might not necessarily be the same as a business name... in those cases, wouldn't it be nice if you could build your site first and THEN purchase a domain later? While you can sort of do this with Squarespace (thanks to their free trial), it's not a perfect solution and you shouldn't let the stress of choosing a domain name stop you from getting your website up and running.

Choosing and purchasing a domain name for your website isn't rocket science but it IS a step in the development process that should be considered carefully! 

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Expert Roundup : Using social media to support your website

What comes to mind when you hear the words "social media"? 

Do you think about how much fun it can be to grow an audience on the platform of your choosing? How great it is to show off your products/services for free (or low cost)? How awesome it is to interact with your audience on a daily basis and see how they are engaging with your brand?

Or, on the flip side, do you get overwhelmed with how much of social media relies on pre-scheduling? Feel defeated whenever you see accounts growing faster than yours? Or get frustrated trying to maintain a picture-perfect aesthetic?

Trust me, we all experience feelings on every end of the spectrum when it comes to social media.

Social media is a powerful tool that holds an enormous amount of weight in your website's marketing efforts, but it doesn't come easy. It takes a lot of time and effort to build and maintain a strategic profile no matter which social media platform you're on.

But believe me when I tell you that social media is one of the greatest ways to drive traffic back to your website and support your business efforts. It just takes a bit of know-how!

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Expert Roundup : Tips for creating graphics that support your website

Text + images + internet = website

... right? LOL nope, but wouldn't that be nice?!

A website is made up of so much more than just a bit of text and a few image. There's a lot of strategy involved and depending on what the goals are for your website, your website will look totally different from someone else's. Which is a good thing!

One design element that is often overlooked (but packs a major punch) is website graphics.

Graphics can go a long way to support your website and help form a visual identity for your brand online. Images and unique GIFs for your website or social media channels should focus on quality over quantity for best results. However, I've noticed that graphics are also something that many people get wrong. Frequent faux-pas that I see on many websites are a lack of consistency in aesthetic, sizing, branding, or that they are completely missing!

If you're looking to build and run a website that promotes your products or services and helps to generate revenue, quality graphics are necessary. And lucky for you, they are much easier to understand and create than you might think!

I've reached out to some of the industry's leading experts to make sure that you have the best advice possible when it comes to creating graphics for your website. These ladies are all powerhouses in the design field who specialize online platforms. They know their stuff and have built impressive businesses sharing their knowledge and showing their work.

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Expert Roundup : advice on creating an effective homepage

The moment someone arrives on your website, they have landed on the oh-so-important homepage. This is where visitors learn about you (and your business) and are introduced to your offerings (products, services, blog, etc.) for the first time.

A homepage is so much more than just a landing page with a bit of content thrown together.

When designed correctly, a homepage can be a very effective page that guides visitors around your site and highlights key content in a simple, well-organized way.

Sounds easy, right? If that's the case, however, why do people struggle so much with creating a homepage that works FOR their website and business?

A lot of consideration goes into a well-designed homepage but if this is your first time around (or if you haven't updated your website's homepage in a while), you might be wondering how to go about it in the best way possible.

Keep your cool because I've reached out to three experts who are killing it in the digital space and they've shared their advice on creating an effective homepage for your website.

 Their pointers are insightful (naturally) but they're also specific enough that you can take their suggestions and apply them to your own website.

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