Sales pages - they’re not for the faint of heart!
There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!
Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.
By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.
A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.
I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.
Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.
I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!
I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.Read More