Squarespace is my favourite website platform for many reasons but one of the points that I keep coming back to is just how intuitively the features are laid out. Most people who opt for a Squarespace website are looking for a one-and-done platform and in this area, Squarespace delivers. There's no fiddling with extra plugins or add on features, hardly any code to add or adjust, and almost anything you want to do can be achieved within a few simple clicks through the Squarespace backend.
Analytics are one of the most fun features to play around in with Squarespace, especially for a data nerd like myself. The sky is the limit when it comes to reviewing your website's trends, visitor behaviour and to see what's working and what isn't in your business. Not only does Squarespace provide a veritable goldmine of information, it's layout is beyond simple to use and navigate which is another win in my book.
Today I'm going to walk you through the Squarespace Analytics features and give you an overview of how it's all set up in the backend. As you get more familiar with the analytics, you'll have a better understanding of who your audience is, what they're viewing on your site and what they're most interested in.
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