Posts tagged Squarespace analytics
Here's why every services based business needs an SEO strategy

Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!

That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).

I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.

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Everything you need to know about using AMP blog posts on your Squarespace website

Today’s blog post is inspired by a question that come up recently during on my of Squarespace SEO Audit & Consulting Sessions and I knew it would be a great topic to share publicly with my blog readers as well.

If you’ve ever looked at my Squarespace SEO Checklist freebie (which you can get below), you might have noticed that I’ve marked the AMP setting as optional. There are a few very good reasons for this which I’m excited to dive into below!

Many Squarespace newbies or people who are just learning about web design/development for the first time probably have no clue what AMPs are, let alone the pros/cons of using them on Squarespace website. If you find yourself in a similar boat, this blog post is definitely for you! My goal here is to teach you a little bit of tech, go over the AMP setting on your Squarespace website, but most importantly clear up any confusion surrounding them and how they’re different from regular blog posts viewed on mobile. I’m going to explain what AMPs are, how and why you would use them on your Squarespace website, and also talk about what affect they have on SEO and how your website/blog posts might show up in search results.

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Here's how I increased my website traffic by nearly 30% in 4 months

Over the past few months, I’ve made a conscious effort to increase traffic to my website. My hard work as paid off and I’m super excited to share how that worked out with you today!

Let me start off by saying that business growth has always been my top priority and higher website traffic is just a channel for bringing in business.

Although my website didn’t experience any “hockey stick” style growth, it DID increase by nearly 30% in less than four months. Page views to my website were UP in April, an increase of 9.5% mo/mo from the month before. That’s something to be proud of!

In this post, I’m going to explain why I care so much about increasing my website traffic and also show you what I did to get these kind of results. I hope to show you that with the right strategies, anyone can increase traffic to their websites and get serious results - without selling their first born child in the process.  

Let’s take a look.

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Did you know Squarespace has an Analytics App?

My friends! It has come to my attention that no everyone is as obsessed with Squarespace as I am and as such, they aren’t fully aware of all the features available! The horror.

Jokes aside, I use and love the Squarespace analytics app all the time and want to make sure it’s on your radar too.

As a web designer/developer, I work with Squarespace literally every day which means I know the platform inside out, like the label of my favourite green juice. That’s great because it makes things super easy, speedy and straightforward for me but I sometimes forget that not everyone has the same deep understanding of Squarespace that I do!

I was recently wrapping up a website project training session with a client and in an offhand comment mentioned the Squarespace analytics app. It was clear that this was the first she was hearing of my (beloved) app and I was happy to spread the love and encourage her to use it! Now i’m doing the same here, with you :)

Depending on how much of a Squarespace junkie you are, today’s post might be an intro to the app or a friendly reminder to actually log in and check your stats. Either way, I hope you learn something new and get more out of your Squarespace account!

Let's take a look at the mobile app, shall we?

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