Posts tagged Web content
How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

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Here’s why you should avoid keyword stuffing if you want to master Squarespace SEO

Ahhhh, keyword stuffing.

As a web designer and Squarespace SEO expert, I see so many website and small business owners making this mistake without realizing that they’re even doing something wrong, and it makes me weep for them.

Look, I get it.

Most websites act as an online “home” for a business, they’re basically a digital presence and a way to share information about products/services/offerings. SEO can take things to the next level but it can also be confusing as heck, especially if you’re a newbie or not technically inclined. In so many cases, the person who built or runs the website probably isn’t an expert. They’re figuring things out as they go, trying to learn and implement whatever they can to improve their website and reach more of their ideal audience.

SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master!

Keywords are a key pillar to SEO but they can be hard to understand, let alone use and incorporate effectively on a website.

That’s why I’m so keen to share this post with you today so that you can learn all about keyword stuffing and avoid it like the SEO killer that it is.

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Everything you need to know about Squarespace Page Titles

What makes up a website? Do you think of a collection of pages that display a variety of content? If we agree that a website is something along those lines, the next question to ask yourself is how does a visitor move around the site?

First off, there’s the home page where visitors initially land on your website. From there they navigate around to different pages of the site. Users often hop between pages by clicking through to the content they’re looking for, and that’s often indicated by the Page Title. For example, if you want to read the blog, you’ll click the “Blog” link. Or if you want to shop a brand’s products, you might click “Shop” or “Products”.

As a website owner, your goal is to make it as easy and straightforward as possible for visitors on your site to access the information they’re looking for.

This is where Page Titles come in!

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5 answers to real Squarespace SEO questions I've received recently

Gather round, I’m back with another Squarespace SEO blog post!

As a Squarespace designer and writer who blogs/creates a lot of online content about the topic, people have come to know and think of me as an expert in this (super small) niche. I don’t say this to humblebrag but to let you know that thousands of people find my website every month through Google searches about “Squarespace SEO” and they usually end up sticking around and asking more questions. I want to share some of those real life questions about Squarespace SEO that have landed in my inbox recently, mostly coming from my newsletter subscribers (you guys are the best!).

You know how they say that there’s no such thing as a dumb question? I truly believe there isn’t - everyone starts out as a clueless beginner who is a total newbie with no idea what they’re doing. We only improve and get better by asking questions, learning as we go and seeking information from people who are a few steps ahead of us.

That’s why I’m so excited to share these real Squarespace SEO questions with you today! I know that if one person is taking the time to ask the question, there are plenty of other people who have the same question but are too shy to hit ‘send’ on that email to me. I hope that many people can benefit from these answers and see that they aren’t alone in their questions!

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