Brand identity and websites go hand in hand - you'd be hard pressed to find a quality designer/developer who doesn't take your business' brand into account when building your website. That would be madness!
When it comes to branding, right off the bat people think of three things:
But as I'm sure you've come to realize, branding is much more involved than just those three elements. Yes, they are often the pillars of a good brand but they are only a small part of brand identity.
In today's article, we're going to explore the lesser-known Alternate Logo and see how it incorporates into your brand identity. We'll also look at examples of when and why alternate logos are used, and how that relates to your website.Read More