Posts tagged audience
6 ways to engage with your website audience

Imagine this: you’ve got a website up and running and it gets a respectable amount of traffic, but you know you can do better.

Maybe you have a goal to reach a certain number of page views per month. Or maybe you want to get more customers, or you are determined to hit a certain number of subscribers on your email list. These are all wonderful things to aim for and work towards, and luckily one of the easiest ways to get you closer to that growth is to engage with your website audience!

If you want to grow your website, it’s super important that you build and nurture a following of loyal readers/visitors/customers. And you can’t do that if your website is one-sided! Give and take, y'all.

People want to connect and develop a relationship with YOU and your business, and that’s often step 1 before getting them to transition into being a client or customer. This is why you must engage and interact with your website audience! You can’t have irregular communication with your followers and expect them to feel a close connection.

There are six ways to engage with your website audience that I’ve found actually work and best of all, they make running a website even more FUN! 

Let’s take a look.

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How to use Squarespace analytics to better understand your website's audience

If you have a website, you probably have an audience. But how well do you know them? Who visits your site, how do they interact with it, and how can you use that information to support your website growth and online business?

Understanding your audience is the biggest component of marketing your website and/or online business. If you don't know your audience, you're going to have a really hard time connecting with them and converting them into clients (if that's your goal). 

There are several ways to draw insights about your website's audience and if you website is on Squarespace, the process couldn't be easier. Squarespace Analytics offers a TON of information and when you understand what it all means, it can have enormous impacts on your website and business. 

I've also created a FREE Audience Analysis and Evaluation Worksheet that you can use to apply the information you're learning in this article. 


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How and why having a strong purpose leads to significant website growth

Websites are funny things, when you think about it.

They're a little slice of the internet than anyone can claim and there are literally a million and one topics covered out there. Whether your website is a personal blog or is intended to support your business, there's room for everyone online.

But, as the saying goes, not all websites are created equally.

I've written before about how it's not as easy as cranking out some text, slapping a few pictures up and calling it a day. A good website requires thoughtful content, intentional design, and a clear intention. That's what sets the winners apart : they aren't satisfied with simply being "there". Instead, their owners/managers are always pushing the sites to grow and expand their reach.

As a web designer/developer, I work on my own website(s) every day as well as those of my clients. I've honestly seen it all and can pinpoint from the start which websites will see significant growth - and which ones will not.

Luckily, my friends, a successful website is NOT rocket science! It does, however, take time and effort to execute correctly.

You could spend your time Googling every tip & trick out there, or throwing method after method at the wall hoping something sticks. Eventually, something will work but you'll be exhausted and will probably hate yourself.

Alternatively, I've shared what I know works for me and my clients, and you can apply my pointers on your own websites. Let's get started. 


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