Posts tagged blogging
Can SEO really drive more leads for your services-based business?

I’ve written before about why every services-based business needs an SEO strategy and I was happy to see that that blog post struck a chord with my of my readers. I received quite a few comments and emails about that blog post - people liked the post but they wanted to learn more about how to actually APPLY that strategy.

The number one question I received was “How can I use SEO to drive more sales/book more discovery calls for my services-based business?”. Fantastic question and I’m super excited to answer that in today’s follow up blog post!

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally! Different types of websites work in different ways. The requirements and strategy for a services-based business website is going to be totally different from a e-commerce shop or website that sells digital/physical products. Not only will the look & feel of these websites be different, so too will the SEO strategy and goals.

SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers). It’s the pathway that warms up a potential client to inquire about your service and ultimately book you out.

You already know that I’m a firm believer that every services based business needs and SEO strategy and beyond that, I know that SEO can directly drive leads and grow your business. SEO will help grow your website but it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

In this blog post, I’m going to show you exactly how SEO can drive leads for your services-based business. Whether your website is on Squarespace or another platform, the goals and outcome will be the same.

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How I became an expert at Squarespace SEO

I’m about to #NotHumbleBrag, sorry not sorry. Thanks in advance for letting me indulge myself and toot my own horn here in this blog post :)

LOL jokes aside, today’s blog post is a fun one that pushed me out of my comfort zone.

If I’m being totally honest, it feels a little weird to write this but it’s a topic that I’ve been asked about quite a few times over the past few weeks, and I’m not going to leave my readers hanging. People have been asking me how I learned so much about Squarespace SEO, how I became an expert in this super random niche, and how I set myself apart from others in the online space who also offer this service.

These questions have been landing in my inbox, they’ve come up during my Squarespace SEO Audit & Consulting sessions, and even a a few people have slid into my DMs asking about it haha.

Well, my friend, I’m here to share my own experience, thoughts on my journey and the learning curve, and let you know how I became the internet’s “go-to” source for everything related to Squarespace SEO.

Am I saying that I am THE ULTIMATE SQUARESPACE SEO EXPERT and that no one out there comes close to my skills and knowledge? No. The person with that top-honor title is probably employed by Squarespace and leads a team of tech geniuses at their head office haha!

What I am saying, however, is that I have achieved expert status when it comes to Squarespace SEO. I’m not trying to brag but I’m proud of my work and I hope that this post shows anyone who reads it that you too can become an expert in anything, so long as you’re willing to put in the hard work and shamelessly self promote #realtalk

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6 Ways to get your Squarespace website in order

April showers are rolling through, the flowers are starting to bloom, little birdies are happily chirping away… you know what that means. Spring has sprung!

This time of year is all about renewal and it’s the perfect excuse to do a little spring cleaning.

I’m sure you’re all covered on the home front but what about your website? Are you going to spruce it up too?

No matter what type of website you have, whether you’re a blogger or a service provide, run an e-commerce shop - whatever - now’s the perfect time to give your site a little TLC!

In today’s post, I’m going to cover 6 ways to get your website in order. These aren’t “five minute fixes” but they won’t take days of your time either. I’d say realistically you can knock most of these pointers off within a couple of hours and trust me, it’s definitely time well spent! These are all tweaks that will help you to grow your website, improve user experience, and position you as an expert online.

Ready to get started? Let’s jump right in!

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