Posts tagged blogging
Sitemaps and the 4 pages that every website NEEDS to have

Hello and happy Monday!

WELCOME BACK to Day 6 of the Live Video Training Extravaganza, we are kicking off another week of free live video trainings and I am so excited to continue sharing this content with you!

Quick summary: every day last week, I hosted a free live video training on my Youtube channel and shared those replays here on the blog and honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too! LET THE GOOD TIMES ROLL!

So we’re back for more and you can watch even more of these daily lessons as I keep creating content for you!

Not to toot my own horn but this Monday morning’s Day 6 live video was a total blast (even if I had a slight tech issue the first attempt at recording haha) and and I can’t wait for you to watch the replay.

In this video training, I talked about sitemaps and went over the 4 pages that every website needs to have.

We touched on this topic briefly during Friday’s Q&A video but I really dived deep in this live video training so that you can see exactly what I mean, how to decide what pages your own website needs to have, and tips for creating these 4 pages.

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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5 marketing features that every website MUST have

Welcome to Day 4 of my Live Video Training Extravaganza!

On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.

Can you believe we’re already on Day 4?! Time flies when you’re having fun!

Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.

In this video training, we talked all about the 5 marketing features that every website MUST have.

Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)

In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!

Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.

Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!

So when it comes to your website, make sure that you have all these marketing features in place!

Ready to dive right in?

Click the live video training replay below to watch now!

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Can SEO really drive more leads for your services-based business?

I’ve written before about why every services-based business needs an SEO strategy and I was happy to see that that blog post struck a chord with my of my readers. I received quite a few comments and emails about that blog post - people liked the post but they wanted to learn more about how to actually APPLY that strategy.

The number one question I received was “How can I use SEO to drive more sales/book more discovery calls for my services-based business?”. Fantastic question and I’m super excited to answer that in today’s follow up blog post!

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally! Different types of websites work in different ways. The requirements and strategy for a services-based business website is going to be totally different from a e-commerce shop or website that sells digital/physical products. Not only will the look & feel of these websites be different, so too will the SEO strategy and goals.

SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers). It’s the pathway that warms up a potential client to inquire about your service and ultimately book you out.

You already know that I’m a firm believer that every services based business needs and SEO strategy and beyond that, I know that SEO can directly drive leads and grow your business. SEO will help grow your website but it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

In this blog post, I’m going to show you exactly how SEO can drive leads for your services-based business. Whether your website is on Squarespace or another platform, the goals and outcome will be the same.

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