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Using color as a branding element on your Squarespace website - video collab with Mariah Althoff

Pull up a chair and pour yourself a drink because I’ve got a TREAT for you today!

I’m got a really fun collaboration to share with you and I’m so excited for you to check it out!

As a custom web designer who also offers branding packages, I naturally get asked a lot of branding questions. I’ve received a lot of questions about color and branding lately so I decided to answer that here today. But to make it a bit more interesting, I invited my friend Mariah Althoff to join in me and we’re talking all about how to use color effectively on your Squarespace website!

Mariah Althoff is a visual branding expert and web & graphic designer who has worked with a seriously impressive roster of clients. From solopreneurs to small businesses all the way up to Walmart (!), Mariah knows her stuff!

In this video, we’re chatting all about how to use color effectively on your Squarespace website. It’s basically a conversation between friends (#onlinebizbesties) but we’re sharing lots of practical information and lessons you can apply to your own Squarespace website. I know you’ll get a lot out of our tips & recommendations!

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How to convert website visitors into clients - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what sets a good business or professional website apart, what features and design strategies you can use to make sure your website converts like a dream, then you’ve come to the right place!

In this conversation, Louise and I talk about how to make sure your website converts visitors into clients. There are different strategies for services based business compared to e-commerce or websites that sell products, so we’re focused specifically on converting leads for your services based business through your Squarespace website here.

Hit play on the video or read the post below

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How to add Pin It buttons to your Squarespace website - video tutorial

Fun fact - Pinterest is one of the top 2 drivers of traffic to my website, along with Google. Every time I publish a blog post, I pin the blog post image to Pinterest and sit back & relax while Pinterest sends tons of visitors over to my website. It's a small step that yields major results!

Pinterest is one of the most powerful search engines in the world and it works for every website, in just about any industry. If you aren't already using Pinterest to support your website or blog's growth, get on it asap!

One of the easiest ways to make sure that your content can be shared to Pinterest is by adding Pin It buttons to your website and blog.

Pin It buttons appear whenever someone hovers over an image on your site and in just one click, the image (and corresponding content) is shared to Pinterest for the whole world to see. It's super easy to set up and you can customize these Pin It buttons to meet your needs and look exactly how you want! 

If you're ready to add Pin It buttons to your Squarespace website, I hope this video tutorial shows you how easy they are to add and how you can style them to match your website!

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