Regular readers of this blog might have noticed that my website recently got a mini facelift :)
It had been well over a year since I last touched my website design and the time had to come to make some changes.
The look and feel of my site, particularly the homepage, needed to be revamped and I was ready to revamp the visuals, change up the layout and make my information easier to understand. I was ready to switch to a website that balanced pretty and performance it it's design.
Over the past year or so, my offerings have changed - a lot. There are different services packages, I launched a brand new product line, and have new articles, video tutorials and resources I want to highlight that will help my audience. From the very first moment a visitor arrives on my website, they should know who I am, what I do and how I serve my audience.
This meant that I had to re-design my website and the layout of how that information was presented.
It also meant that I was forced to review and update the copy of my website in order to communicate all that goodness in the easiest way possible.
Here’s where the content audit comes in!
If you're totally new to website content audits or are interested in doing one on your site but aren't sure where to start, you've come to the right place. I'm going to take you through my process below and show you what steps to take so that you can perform a content audit on your own website too!
Let's take a look, shall we?Read More