Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.
Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.
In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.
Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.
Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).
Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!
Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.
But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!
That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).
I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!
Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.