Posts tagged ecom
How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

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6 Q&As about Squarespace SEO for e-commerce websites and product based businesses

We’re back at it today with another round of Squarespace SEO Q&As that come directly from you, my readers and audience. But this time, our focus is on e-commerce and product based websites.

As a Squarespace designer and writer who blogs/creates a lot of online content about the topic, people have come to know and think of me as an expert in this (super small) niche of Squarespace SEO - heck, I literally created a whole course about it!. I don’t say this to #humblebrag but to let you know that thousands of people find my website every month through Google searches about “Squarespace SEO” and they usually end up sticking around and asking more questions. I want to share some of those real life questions about Squarespace SEO that have landed in my inbox recently, mostly coming from my newsletter subscribers (you guys are the best!).

You know how they say that there’s no such thing as a dumb question? I truly believe there isn’t - everyone starts out as a clueless beginner, a total newbie who has no idea what they’re doing. We only improve and get better by asking questions, learning as we go and seeking information from people who are a few steps ahead of us.

That’s why I’m so excited to share these real crowd-sourced Squarespace SEO questions with you today. I know that if one person is taking the time to ask the question, there are plenty of other people who have the same question but are too shy to hit ‘send’ on that email to me. I hope that many people can benefit from these answers and see that they aren’t alone in their questions!

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How Analytics Can Improve The Ecommerce Customer Experience

Consumers are BORED.

SICK AND TIRED

of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).

So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?

Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.

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Tools, Technologies and Tips for Ecommerce in 2017

As someone who lives and works in Vancouver, I spend a lot of time popping around the city attending tech industry meet-ups, networking events, and panel discussions. I love that our city is buzzing and that new opportunities present themselves at every turn. Our local tech industry is growing by leaps and bounds and I'm thrilled to be a part of it!

But does that mean that you're doomed if you DON'T live in a tech hub? Are you automatically at a disadvantage if you want to make it in our field outside of these areas? Are your chances of becoming a quality web designer/developer lower from the start?

NOPE, nope nope!

Thanks to the internet, information is instantly accessible to anyone, anywhere in a way that has never been seen before. This means that even if you don't live in a major area where tech events are happening every night of the week, you can still get the Coles Notes of these events with a little research!

I'm trying something new in today's article and am sharing my notes from a recent tech event I attended called "Tools, Technologies and Tips for Ecommerce in 2017".  This way, even if you weren't able to attend in person, you can still see what experts in the field have to say on the topic!

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