Posts tagged grow website
Here's why every services based business needs an SEO strategy

Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!

That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).

I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.

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What should you be doing every week to grow you online business?

Entrepreneurs, freelancers, online business owners… gather round everyone, ‘cause this conversation applies to all of you!

Today we are going to go over the extra things you should be doing every week in addition to your regular tasks in order to grow your online business

Now, those of us who don't work a traditional 9-5 job will know that an outrageous amount of time spent working on our business isn't actually related to the products/services that we’re focused on.

For example, you'd think that as a web designer/developer I spend most of my time building and designing websites. LOL nope! While that's definitely how I spend a lot of my working hours, there's a whole lot more to my business than that. Think: content creation, social media, marketing, accounting, promotion, etc. That’s something that surprises many of us when we start out on our own, just how many hats we will have to wear in order to grow a successful business!

Obviously, you are going to do the work directly related to your business. This could mean delivering services to your clients,  creating/updating products, hosting events, whatever. But your work also includes marketing the business, content creation, continuing education, emails, etc. 

If you’re on my site and reading my blog posts, I’m guessing your goal isn’t just to stay afloat - you're here to thrive in business. That’s why it’s SO important to consider the other business related activities that will help you grow and reach new milestones as an entrepreneur!

These are things I do every week and they have been vital to my success in business so far. I consider them non-negotiables of the best sort and I'm excited to share them with you today!

Let's take a look.

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Benefits of backlinks for Squarespace SEO

“My backlinks bring all the boys to the yard…“

LOL! Ok, that’s not entirely true but I still do LOVE backlinks, mostly because they are fun to build and lead to major SEO goodness. 

What are backlinks and why do they matter for SEO? GOOD QUESTION, my friend! Today we are going to do a deep dive into the wonderful (and sometimes shady) world of backlinks and I’m going to show you why they are so important for your Squarespace website’s SEO, and how to build backlinks.

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How to have a website on the side without getting fired from your day job

Having a website is all the rage right now. It seems like everyone and their cat runs a website, has a blog, or is growing an online presence in some way or another. There’s no shortage of projects to work on or ways to tinker around on the internet, and a website is one of the most obvious ways to do that.

I’m a huge fan of people having their own website, whether it’s for business or personal reasons. Maybe it's a lifestyle blog, a portfolio, a place to write about your thoughts on current events, or a way to share stories of your life with others. Your website could also be part of a bigger side hustle, for example if it’s an e-commerce site, a place to sell your services, a monthly membership site, whatever - the sky is the limit. Side websites can act as a creative outlet but they can also turn into lucrative side-hustle when done properly.

I know loads of people who work a regular 9-5 and have a website that they run on the side and let me say, I friggin’ LOVE that. Own your place on the internet, yo! 

But if you do decide to work a regular job AND run a website on the side, make sure you do it right and don't get fired! Take a look at things to consider so that both can coexist happily from here on out.

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