Posts tagged instagram
How to add an Instagram feed to a Squarespace website - video tutorial

Put your hand up if you spend WAY too much time on Instagram! *raises hand in shame*

According to MediaKix, the average person spends about 15 minutes a day on Instagram... but if we're being honest, I bet that for a lot of us the number is WAY higher.

What does this mean for you? Well, dear friend, it means that you have a really great opportunity to build a relationship with your audience if you tap into social media - Instagram in particular!

Related: Expert Roundup : Using social media to support your website

I'm going to assume you already have an Instagram account, but now you're ready to integrate it further with your digital strategy. The first step is to connect your social media accounts with your Squarespace website.

Once that's done, the natural next step is to add an Instagram feed to your Squarespace website. If you've ever wanted to add an Instagram feed to your site (whether on a web page or in a blog post) but weren't sure how to do it, this video tutorial will show you how.

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3 strategic ways to drive traffic from social media to your website

Running a website can often feel like you're juggling about ten different balls in the air trying to keep everything afloat.

There are so many moving parts to having a website that it can sometimes feel like you're always "working" but not always seeing results. For most websites, the goal is to generate traffic and increase sales of a product or service. This goal is quantifiable and possible to long as you go about it systematically. 

Depending on which "expert" you listen to, they will tell you that to increase traffic to your website you have to do more of one thing. They might tell you to focus your efforts on social media, email marketing, networking at industry events, content creation, etc. All of those strategies are valid but by trying to do everything at once, you'll spread yourself too thin and won't see any results.

Today's article is focused on how to use social media to drive traffic back to your website. The rest of the topics listed above? Those are for another day, my friend.

Be sure to grab my FREE checklist on how to drive traffic from social media to your website!


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