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How to perform a content audit on your website

Regular readers of this blog might have noticed that my website recently got a mini facelift :)

It had been well over a year since I last touched my website design and the time had to come to make some changes. 

The look and feel of my site, particularly the homepage, needed to be revamped and I was ready to revamp the visuals, change up the layout and make my information easier to understand. I was ready to switch to a website that balanced pretty and performance it it's design

Over the past year or so, my offerings have changed - a lot. There are different services packages, I launched a brand new product line, and have new articles, video tutorials and resources I want to highlight that will help my audience. From the very first moment a visitor arrives on my website, they should know who I am, what I do and how I serve my audience. 

This meant that I had to re-design my website and the layout of how that information was presented. 

It also meant that I was forced to review and update the copy of my website in order to communicate all that goodness in the easiest way possible.

Here’s where the content audit comes in! 

If you're totally new to website content audits or are interested in doing one on your site but aren't sure where to start, you've come to the right place. I'm going to take you through my process below and show you what steps to take so that you can perform a content audit on your own website too!

Let's take a look, shall we?

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Do these 7 things to instantly improve Squarespace SEO

Ahhh, SEO.

Those three little letters are enough to cause panic, doubt and frustration in most website owners around. And for good reason, I might add!

We all want more eyes on our Squarespace websites, but once the basic settings have been taken care of, what should you focus on next? 

I'm here to guide you through 7 things you can work on TODAY that will instantly improve Squarespace SEO because I want to make that super easy for you.

These tips are meant to be actionable steps you can actually do yourself, because I have zero interest in making you feel overwhelmed or like I'm adding extra work to your plate. SEO takes time and effort but trust me, it pays off.

Once you start working your way through these points, you'll see great improvements to your Squarespace website's SEO in no time at all! And once that's covered, you'll be able to move onto more advanced SEO strategies while feeling confident that you've got the basics covered.

Pull up a seat and open your notebook, it's time to get started!

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Everything you need to know about permalinks and Squarespace SEO

SEO is an art, not a science, but I've seen many websites get incredible results simply by following a few best practices.

One of the best and easiest ways to improve SEO for your Squarespace website is by setting up permalinks in the best way possible.

Permalinks are also known as URL slugs, and they are one of the factors of good SEO that many people overlook. If they only knew how valuable good permalink structure was, I know they would give it the attention it deserves!

Permalinks don't have the most riveting reputation but they are an element of website development that should never be ignored, especially if you are focused on growing your website through SEO.

I'm going to introduce you to permalinks (aka URL slugs), explain why they are so important, and let you in on the best practices for setting up permalinks for SEO success.

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