Posts tagged marketing
How to add and style a popup on your Squarespace website - video tutorial

There's a reason why your favourite websites hit you with a popup - because they work. Really well.

Love 'em or hate 'em, popups are here to stay. Not only are popups an effective way to collect emails to grow your list (which you should start asap, if you haven't already!), they can also be used to advertise and notify visitors of a promotion, or even drive traffic to specific content/pages on your website.

Web design has advanced a lot in recent years and popups have become less intrusive, which is a #win for everyone on the internet. Squarespace's built-in popup feature is fully customizable and lets you choose between different layouts and styles. Branding is seamless and you also have full control over where and how the popup appears on your website. 

Now that popups are designed to be less "in your face" and they no longer butcher the user experience of a website, they're a design element that I totally get behind.

If you're curious about adding a popup to your Squarespace website, I hope this video tutorial shows you how easy they are to create and just how much customization is available to you!

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How I'm using a quiz to grow my email list

Please tell me I'm not the only one who has ever been sucked down the internet black hole that is a Buzzfeed quiz? You know how it is - one moment you're innocently browsing the web and before you know it you're only a few questions away from finding out what type of beef jerky you are. Say what you want about them but there's no denying that these quizzes are addictive!

Want to know what else is addictive? Watching your email list start to snowball thanks to one such quiz. 

if you're unclear about how a quiz can act as a lead magnet/content upgrade and help you grow your email list, then don't worry. I was in the same boat not long ago! 

I used to create email opt-ins the old way (meaning: for almost every blog post as an add-on) yet I was often frustrated when they didn't convert as well as I wanted them to. I would spend so much time working on these extra lead magnets but they weren't always enticing enough for people to sign up for them. Talk about a time waster!

But the quiz I built? Yup, that's worth it.

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