Posts tagged marketing
5 marketing features that every website MUST have

Welcome to Day 4 of my Live Video Training Extravaganza!

On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.

Can you believe we’re already on Day 4?! Time flies when you’re having fun!

Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.

In this video training, we talked all about the 5 marketing features that every website MUST have.

Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)

In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!

Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.

Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!

So when it comes to your website, make sure that you have all these marketing features in place!

Ready to dive right in?

Click the live video training replay below to watch now!

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Friday Night Launch Project & Party - recap

Last Friday, my friends and I ran our own “Launch Project” and it was such a great time and productive challenge! I wanted to share the experience with you here on the blog so that you can learn about more about launch projects, how to incorporate them into your own business, and get an idea of what to expect if you set up something similar with your friends/peers!

This was my first time taking part in a Launch Project so I didn’t really know what to expect or what kind of results we would get. Also, since my friends and I were running it ourselves, the Launch Project was super informal so I wasn’t sure how disciplined we’d actually be and wether or not we’d actually get sh*t done :)

As I think back on this Launch Party and the work we all created together, I can’t help think that it was so much FUN! I loved participating in this challenge and it pushed me to create something totally new, just for the heck of it.

During this Launch Project, I created and published my Getting Started Guide for Client On-boarding which is a digital product for web designers/developers.

I’m excited to share this Friday Night Launch Project & Party recap here on the blog because it hope it inspires you to try out something similar - either on your own or with a group of friends!

Alright, let’s dive right in!

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5 common myths about pitching your web design/development services

I’ve been thinking about pitching your services as a web designer/developer a lot lately.

Pitching is a topic that has come up many times in conversations as of late, whether it’s with my clients, my email newsletter subscribers, or even with my peers and fellow established web designers/developers. It seems to be on everyone’s mind!

If you’ve been following me and my business for a while, you might already know that I attribute my initial success and subsequent growth to pitching my services. Pitching is something I did to find clients, book out my calendar, take on the type of projects I wanted to do, and generally build up my experience and skills. It helped me leapfrog forward too and I know that I was able to achieve way more in a much shorter period of time because I took action and pitched my little heart out.

Was it easy or comfortable? Heck no! At the start, I pretty much hated pitching. The rejection stung and I felt like I was bothering people anytime I sent out a pitch email.

But do you know what? I kept with it, refined my strategy and started seeing amazing results from my pitches.

I was able to book loads more discovery calls which turned into secured web design/development projects. I started making good money. I was able to fill out my calendar in advance. My portfolio became more refined and targeted towards my ideal clients and audience/niche, which then made it even easier to sell my services in the future.

I am a HUGE fan of pitching because I know firsthand how well it works.

Which is why in this blog post, I want to address 5 of the most common myths or misconceptions I hear about pitching your services as a web designer/developer.

Most of these myths are based in fear, and I want to show you how powerful it can be to push past any awkwardness or hesitations you might have around pitching, because the results are totally worth it.

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Guide to pitching your web design/development services - new digital product is live!

In my humble opinion, pitching your services is the BEST way to launch and grow your web design/development business.

Pitching is something that differentiated me from many of my fellow web designers/developers, particularly those who specialize in custom Squarespace websites, and as a result I’ve received SO many requests for advice or tips. People want to try pitching out and see how it might work for their own business, but many of them don’t know where to start. They know that similar results are likely but beyond that, it’s not something many other people are talking about.

I’m thrilled to announce that my GUIDE TO PITCHING YOUR WEB DESIGN/DEVELOPMENT SERVICES is now live!

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