Posts tagged my business
Friday Night Launch Project & Party - recap

Last Friday, my friends and I ran our own “Launch Project” and it was such a great time and productive challenge! I wanted to share the experience with you here on the blog so that you can learn about more about launch projects, how to incorporate them into your own business, and get an idea of what to expect if you set up something similar with your friends/peers!

This was my first time taking part in a Launch Project so I didn’t really know what to expect or what kind of results we would get. Also, since my friends and I were running it ourselves, the Launch Project was super informal so I wasn’t sure how disciplined we’d actually be and wether or not we’d actually get sh*t done :)

As I think back on this Launch Party and the work we all created together, I can’t help think that it was so much FUN! I loved participating in this challenge and it pushed me to create something totally new, just for the heck of it.

During this Launch Project, I created and published my Getting Started Guide for Client On-boarding which is a digital product for web designers/developers.

I’m excited to share this Friday Night Launch Project & Party recap here on the blog because it hope it inspires you to try out something similar - either on your own or with a group of friends!

Alright, let’s dive right in!

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5 common myths about pitching your web design/development services

I’ve been thinking about pitching your services as a web designer/developer a lot lately.

Pitching is a topic that has come up many times in conversations as of late, whether it’s with my clients, my email newsletter subscribers, or even with my peers and fellow established web designers/developers. It seems to be on everyone’s mind!

If you’ve been following me and my business for a while, you might already know that I attribute my initial success and subsequent growth to pitching my services. Pitching is something I did to find clients, book out my calendar, take on the type of projects I wanted to do, and generally build up my experience and skills. It helped me leapfrog forward too and I know that I was able to achieve way more in a much shorter period of time because I took action and pitched my little heart out.

Was it easy or comfortable? Heck no! At the start, I pretty much hated pitching. The rejection stung and I felt like I was bothering people anytime I sent out a pitch email.

But do you know what? I kept with it, refined my strategy and started seeing amazing results from my pitches.

I was able to book loads more discovery calls which turned into secured web design/development projects. I started making good money. I was able to fill out my calendar in advance. My portfolio became more refined and targeted towards my ideal clients and audience/niche, which then made it even easier to sell my services in the future.

I am a HUGE fan of pitching because I know firsthand how well it works.

Which is why in this blog post, I want to address 5 of the most common myths or misconceptions I hear about pitching your services as a web designer/developer.

Most of these myths are based in fear, and I want to show you how powerful it can be to push past any awkwardness or hesitations you might have around pitching, because the results are totally worth it.

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10 reasons why you NEED to start pitching your web design/development services

Coming in HOT with a blog post that is equal parts motivation and tough love :)

We’re going to talk all about pitching your web design and development services and why it’s something you need to start doing TODAY.

There’s no doubt in my mind that by the time you reach the bottom of this blog post, I’ll have you totally convinced that pitching your services is the most effective marketing strategy, and it’s something you need to implement in your own business starting today if you want to see great results.

I am a massive advocate for taking inspired action in business. Whether you want to work with dream clients - trust me, they’re out there! - , make more money, develop a swoon-worthy portfolio, or generally get the most enjoyment out of the work you do, pitching will fast-track everything.

But I’ve got to tell you, pitchin’ ain’t easy.

Yes, pitching will get you in front of the right potential clients a heck of a lot faster than other marketing methods and is known to have a higher conversion rate… but that doesn’t mean that it’s simple or straightforward work. If it was, everyone would be doing it!

The fact of the matter is that pitching is a real skill and it requires a lot of strategy, resilience and proactive behaviour. But from my own experience, I can tell you that it pays off like you wouldn’t believe.

If you’re on the fence about pitching and wonder if it’s something you should try out, or if it could work for you, then I’m here to give you a friendly shove in the right direction. Pitching your services WILL work for you too and the fastest way to get the results you want is to simply get started.

Let’s take a look.

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5 unusual ways I relax after a heavy work sprint

I very much enjoyed writing today’s post. It’s a step in a different direction from my regular blog posts, which normally focus on Squarespace, SEO, web design & development, and other tech tips. But sometimes change is good, even if it’s only temporary!

I recently published a blog post all about my tips for dealing with insomnia and in it, I shared how insomnia and difficulties sleeping play out in my business and life as a solopreneur. I never expected that post would pick up so much momentum online! It was particularly popular over on Pinterest and a quick look at my website’s Analytics tab shows that it was one of my top posts of the last month.

Clearly this post resonated with many of you, my readers and fellow online business owners. I received so many emails and private DMs about insomnia and lots of you asked for more “wellness” blog posts.

Well…

I have exactly zero interest in becoming a lifestyle blogger (no disrespect, just not my jam) but I’m happy to share my own experiences & thoughts on a handful of topics related to wellness, particularly how it plays into work/life of online business owners. I’m not an expert in this field but I am keen to talk about what’s worked for me and maybe it’ll resonate with you too!

In this post, I’m talking about the unusual ways I relax and unwind after a heavy work sprint. I know that not everyone works this way but it’s a tactic that helps me stay in flow and produce good work. It has also saved me from burnout so far, which is something I hugely appreciate.

I hope that after you read this post, you have a better insight into my approach to work sprints and what I do to unwind and relax after a particularly intense period.

Let’s jump right in!

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