Can you think of any websites out there that DON'T benefit from high-converting blog posts?
Whether it's e-commerce, a business website, personal blogs, or an online business, blogging is super important and can help a website grow hella fast!
Blogging is free content that drives traffic to your website, increases your "like, know & trust" factor, showcases your offerings, and pimps out your knowledge/expertise to potential clients. People love checkout out free content online and blogging is a phenomenal way to reach new audiences and attract more of your ideal client.
In my own business, for example, blogging has been a game changer. I publish new blog posts at least twice a week (binge the Archives here) and that consistency has definitely paid off. A quick look at my Squarespace Analytics tab shows that Google and Pinterest are my largest traffic drivers, and that I can directly attribute those referrals to blogging.
Related : Why every website needs a blog, yours included
Now that we agree that blogging is a great way to get people onto your website and show off your offerings to new audiences, what's the next step? What steps can you take to turn a regular old blog post into a converting machine?
There's no point working hard on a blog post only to have it flop (meaning: people check out the post then leave your site right away). This serves no one and is a waste of time. It would be a huge mistake to spend hours writing, publishing and scheduling blog posts only to have them go nowhere and see readers dropping like flies.
Luckily, that's not how we do things around here and I'm going to show you how to have blog posts that serve your business and grow your website!
Today I'm sharing 5 tried & true techniques that will have your blog posts converting like crazy. When it comes to blogging, the goal is to have people read the full post, stick around and return to your website again in the future. We love repeat readers and that's how you'll really see major gains!
Let's take a look at those 5 blogging techniques.