Posts tagged popup
5 marketing features that every website MUST have

Welcome to Day 4 of my Live Video Training Extravaganza!

On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.

Can you believe we’re already on Day 4?! Time flies when you’re having fun!

Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.

In this video training, we talked all about the 5 marketing features that every website MUST have.

Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)

In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!

Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.

Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!

So when it comes to your website, make sure that you have all these marketing features in place!

Ready to dive right in?

Click the live video training replay below to watch now!

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Should you be using popups on your Squarespace website?

Do popups suck? Are they the worst thing about the internet? Are popups enough to turn you off of a website and never return?

In my experience, SOME popups suck but it’s not a universal truth. 

Popups get a bad rep mostly because in the past, they were plastered all over the place without much consideration for user experience. A popup delivered with a bad message at the wrong time is super annoying, I agree, but luckily web design has come a long way in recent years and popups are no longer the major turn off that they once were. Popups don’t have to be mismanaged, they don’t have to manipulate website visitors, and they sure as heck don’t have to look like a branding fail. 

If you’re on the fence about adding popups to your Squarespace website, I’m here to tell you why you should try them out starting yesterday, go over some of the pros and cons of having a popup, and also point out some considerations so that you get the most value out of popups.

Shall we POP right in? <- - - sorry not sorry

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How to add and style a popup on your Squarespace website - video tutorial

There's a reason why your favourite websites hit you with a popup - because they work. Really well.

Love 'em or hate 'em, popups are here to stay. Not only are popups an effective way to collect emails to grow your list (which you should start asap, if you haven't already!), they can also be used to advertise and notify visitors of a promotion, or even drive traffic to specific content/pages on your website.

Web design has advanced a lot in recent years and popups have become less intrusive, which is a #win for everyone on the internet. Squarespace's built-in popup feature is fully customizable and lets you choose between different layouts and styles. Branding is seamless and you also have full control over where and how the popup appears on your website. 

Now that popups are designed to be less "in your face" and they no longer butcher the user experience of a website, they're a design element that I totally get behind.

If you're curious about adding a popup to your Squarespace website, I hope this video tutorial shows you how easy they are to create and just how much customization is available to you!

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