Posts tagged products
How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

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6 Q&As about Squarespace SEO for e-commerce websites and product based businesses

We’re back at it today with another round of Squarespace SEO Q&As that come directly from you, my readers and audience. But this time, our focus is on e-commerce and product based websites.

As a Squarespace designer and writer who blogs/creates a lot of online content about the topic, people have come to know and think of me as an expert in this (super small) niche of Squarespace SEO - heck, I literally created a whole course about it!. I don’t say this to #humblebrag but to let you know that thousands of people find my website every month through Google searches about “Squarespace SEO” and they usually end up sticking around and asking more questions. I want to share some of those real life questions about Squarespace SEO that have landed in my inbox recently, mostly coming from my newsletter subscribers (you guys are the best!).

You know how they say that there’s no such thing as a dumb question? I truly believe there isn’t - everyone starts out as a clueless beginner, a total newbie who has no idea what they’re doing. We only improve and get better by asking questions, learning as we go and seeking information from people who are a few steps ahead of us.

That’s why I’m so excited to share these real crowd-sourced Squarespace SEO questions with you today. I know that if one person is taking the time to ask the question, there are plenty of other people who have the same question but are too shy to hit ‘send’ on that email to me. I hope that many people can benefit from these answers and see that they aren’t alone in their questions!

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How much does it cost to run a Squarespace website?

They say that the best things in life are free, but sadly that isn't the case for running your beloved website.

There are inherent costs associated with running, operating and maintaining a website and there’s no way around it - you've got to pay to play.

I get asked a lot about how much it costs to run a website and in all honestly, the answer is that "it depends". I know, I know! You were hoping for a set amount but I just can't give you that because there are so many variables.

What I can do, however, is share with you the set cost of running a Squarespace website (meaning : the expenses you can't skip) AND fill you in on the other expenses that you can expect to pay to keep your site up and running.

Many people are happy to talk candidly about the income their website earns (read : money in) but it's harder to get people to open up about the actual operating costs and expenses (read : money out). Lucky for you, I have no such hangup :) If you've been following my blog for a while, you know I LOVE talking about money (examples here and here) and giving you a behind the scenes look at how much it actually costs to run a website and have an online business, so let's dive right in! 

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Why do people struggle to monetize their websites?

Everyone who runs a website dreams of building it up into a money making machine.

We've all heard stories about successful online entrepreneurs who have turned their small websites into legit businesses that bring in impressive amounts of money every month.

Stories about websites that are making bank can be either incredibly motivating/inspiring, OR a depressing reminder of your own website's performance, depending on where you are in your online business journey. If you're struggling to bring in your first dollar through your website, you might be looking for a quick fix, the "secret" that'll bring you that type of success. Maybe you've heard those stories, read the monthly income reports, and tried out a dozen monetization strategies on your own website, crossing your fingers that it eventually works out. If that's the case, I'm guessing that you haven't had much luck.

The truth is, you can't start earning a significant income from your website at the flip of a switch. It takes A LOT of intention, experimentation and a clear business plan to successfully monetize your website.

It's true that some people struggle to monetize their website, but you don't have to be one of them.

Let’s take a look at some common mistakes people make when they try to monetize their websites.

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