What comes to mind when you hear the words "social media"?
Do you think about how much fun it can be to grow an audience on the platform of your choosing? How great it is to show off your products/services for free (or low cost)? How awesome it is to interact with your audience on a daily basis and see how they are engaging with your brand?
Or, on the flip side, do you get overwhelmed with how much of social media relies on pre-scheduling? Feel defeated whenever you see accounts growing faster than yours? Or get frustrated trying to maintain a picture-perfect aesthetic?
Trust me, we all experience feelings on every end of the spectrum when it comes to social media.
Social media is a powerful tool that holds an enormous amount of weight in your website's marketing efforts, but it doesn't come easy. It takes a lot of time and effort to build and maintain a strategic profile no matter which social media platform you're on.
But believe me when I tell you that social media is one of the greatest ways to drive traffic back to your website and support your business efforts. It just takes a bit of know-how!