Posts tagged squarespace features
How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

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How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

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How to convert website visitors into clients - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what sets a good business or professional website apart, what features and design strategies you can use to make sure your website converts like a dream, then you’ve come to the right place!

In this conversation, Louise and I talk about how to make sure your website converts visitors into clients. There are different strategies for services based business compared to e-commerce or websites that sell products, so we’re focused specifically on converting leads for your services based business through your Squarespace website here.

Hit play on the video or read the post below

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