Posts tagged squarespace seo series
Can SEO really drive more leads for your services-based business?

I’ve written before about why every services-based business needs an SEO strategy and I was happy to see that that blog post struck a chord with my of my readers. I received quite a few comments and emails about that blog post - people liked the post but they wanted to learn more about how to actually APPLY that strategy.

The number one question I received was “How can I use SEO to drive more sales/book more discovery calls for my services-based business?”. Fantastic question and I’m super excited to answer that in today’s follow up blog post!

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally! Different types of websites work in different ways. The requirements and strategy for a services-based business website is going to be totally different from a e-commerce shop or website that sells digital/physical products. Not only will the look & feel of these websites be different, so too will the SEO strategy and goals.

SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers). It’s the pathway that warms up a potential client to inquire about your service and ultimately book you out.

You already know that I’m a firm believer that every services based business needs and SEO strategy and beyond that, I know that SEO can directly drive leads and grow your business. SEO will help grow your website but it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

In this blog post, I’m going to show you exactly how SEO can drive leads for your services-based business. Whether your website is on Squarespace or another platform, the goals and outcome will be the same.

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Have you set up a Google My Business profile to go with your Squarespace website?

Coming in HOT to talk about one of the most glorious, exciting and thrilling administrative tasks related to your Squarespace website…. setting up a Google My Business profile!

LOL ok so maybe it isn’t actually the most fun thing that you’ll do today but trust me, it’s a small task that will have undeniable results.

It has come to my attention that many/most people don’t even know about Google My Business (unsurprising, tbh), let alone understand how important it is to set up. Whether your business has a physical address or exists purely online, this is a digital feature that should always be set up along with any website and/or business.

So, as part of my role as your Squarespace SEO BFF, I’m here to educate you on this tech tip. I want to be sure that you are totally clear on how to set up a Google My Business profile to go with your Squarespace website and understand the value it has for online marketing, SEO and growing your digital presence.

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6 Q&As about Squarespace SEO for e-commerce websites and product based businesses

We’re back at it today with another round of Squarespace SEO Q&As that come directly from you, my readers and audience. But this time, our focus is on e-commerce and product based websites.

As a Squarespace designer and writer who blogs/creates a lot of online content about the topic, people have come to know and think of me as an expert in this (super small) niche of Squarespace SEO - heck, I literally created a whole course about it!. I don’t say this to #humblebrag but to let you know that thousands of people find my website every month through Google searches about “Squarespace SEO” and they usually end up sticking around and asking more questions. I want to share some of those real life questions about Squarespace SEO that have landed in my inbox recently, mostly coming from my newsletter subscribers (you guys are the best!).

You know how they say that there’s no such thing as a dumb question? I truly believe there isn’t - everyone starts out as a clueless beginner, a total newbie who has no idea what they’re doing. We only improve and get better by asking questions, learning as we go and seeking information from people who are a few steps ahead of us.

That’s why I’m so excited to share these real crowd-sourced Squarespace SEO questions with you today. I know that if one person is taking the time to ask the question, there are plenty of other people who have the same question but are too shy to hit ‘send’ on that email to me. I hope that many people can benefit from these answers and see that they aren’t alone in their questions!

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