Posts tagged squarespace tips
Expert Roundup : Tips for sales pages that convert

Sales pages - they’re not for the faint of heart!

There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!

Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.

By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.

A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.

I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.

Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.

I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!

I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.

Read More
How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

Read More
Using color as a branding element on your Squarespace website - video collab with Mariah Althoff

Pull up a chair and pour yourself a drink because I’ve got a TREAT for you today!

I’m got a really fun collaboration to share with you and I’m so excited for you to check it out!

As a custom web designer who also offers branding packages, I naturally get asked a lot of branding questions. I’ve received a lot of questions about color and branding lately so I decided to answer that here today. But to make it a bit more interesting, I invited my friend Mariah Althoff to join in me and we’re talking all about how to use color effectively on your Squarespace website!

Mariah Althoff is a visual branding expert and web & graphic designer who has worked with a seriously impressive roster of clients. From solopreneurs to small businesses all the way up to Walmart (!), Mariah knows her stuff!

In this video, we’re chatting all about how to use color effectively on your Squarespace website. It’s basically a conversation between friends (#onlinebizbesties) but we’re sharing lots of practical information and lessons you can apply to your own Squarespace website. I know you’ll get a lot out of our tips & recommendations!

Read More
How to prepare content for your website - video collab with Louise from Solopreneur Sidekick

We’re coming in HOT today with another (wonderful, glorious, thrilling, info-and-action-packed) video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered how the heck to prepare the website for your website, then my friend - you are in the right place! From the early planning stages to prepping website text/copy and deciding on the imagery and visual components, we’ve got you covered.

In this conversation, Louise and I talk about how there’s so much content to prepare for your website, whether you’re building a brand new site from scratch or working on a redesign project. Content doesn’t just come together on it’s own - nope, there’s a whole lot of strategy that goes into really good website content! Remember that your goal is to connect with your ideal audience, future clients and potential customers, and good content will get you there.

Hit play on the video or read the post below.

Read More