Hello hello! We’re mixing things up with today’s blog post by shining the spotlight on two students from my Top Squarespace SEO course because I am so proud of them that I could burst. This isn’t any old “case study” either, instead it’s my chance to shamelessly share (read: flaunt) the achievements of my students, support their business growth and plant some ideas in YOUR head about how you too can reach the next level with your tech skills and online business.Read More
Serious question : if you don’t have a website, do you even exist?
You might think I’m being a little dramatic here but trust me, you NEED to have a website if you have a business that you want to grow. And not just any old website either. You need a professional website!
It’s not enough to have an online presence on social media either because as we’ve seen in the past, platforms go in and out of popularity all the time (MySpace, Vine and Snapchat, I’m looking at you). You might build up an audience on one platform only to have all those people jump ship and leave you without a way to stay in touch with them.
That’s why it’s SO important to have a website. It’s your “home” on the internet that you own and it can’t be taken away from you. Websites are a way to share information with your audience, capture their contact info so that you can stay in touch with them (hello, email lists!), sell products or service, and generally build up your brand visibility.
All of this is well and good, and once you have a website up and running, it’s time to make sure that it’s working FOR you - not against you!
This is where the professional website comes into play. We aren’t talking about casual, personal blogs here. Those hold a special place on the internet but they aren’t the focus of this post. Instead, our attention is on professional websites that support a business, no matter the industry.
In my experience as web designer/developer who works with small, professional business, I’ve noticed that there are 6 foolproof ways that a professional website will grow a business, and I’m going to share those with you today. I’ve seen my clients grow their businesses many times over after they’ve redesigned or launched a new website, and almost all of them agree that there’s enormous ROI on our projects.
Without further ado, let’s take a look at how a professional website will grow your business!Read More
Have you ever heard of the saying "Don't just tell them, show them"? This small but powerful piece of advice can be applied to so many areas in life and it is often a guiding principle for small businesses who are looking to grow to the next level.
Because people are inherently social creatures and we usually want proof that something works or is "worth it" before we make a purchase or sign up for a service. There's something to be said about the sway of social proof.
You probably already know that people are more likely to buy a product or service at the recommendation of others, and this is especially true for small business offerings online. No one wants to be the first one to try something; instead, they'd rather go with something that is tried, true and proven.
People want to do business with companies and individuals they know and trust but how can you enhance that relationship? How can you use this information to strengthen your website and encourage people to make the move from "visitor" to "client"?
Great question! The answer, my friends, is by including testimonials on your website. Read more >>Read More