Posts tagged tutorial
How to add related products to your Squarespace website or online shop

Squarespace’s e-commerce platform is quickly becoming a powerhouse in the online space, and as a web designer/developer and digital product creator, this is great news!

It’s super easy to set up an online store or e-commerce shop on any Squarespace website - seriously, you can start selling products/services on your website in just a few clicks. The ease and functionality of Squarespace’s e-commerce platform has helped thousands of brands and businesses launch successfully, in all sorts of industries and niches.

As robust as Squarespace’s commerce platform is, however, there are still a few features that aren’t built in…yet. Certain features or display settings must be set up manually.

Adding related products is probably the the most common Squarespace commerce “hack” and it’s definitely the one I set up most often on my clients’ websites.

Whenever a brand or business sells products on their Squarespace website, I always recommend that they add related products to each product through the product description/summary field.

There are a few reasons for this but it comes down to two main benefits:

  1. Improved user experience for the online shopper

  2. Facilitating up-sells or cross-sales of other (related) products

Think about it: if someone is browsing your online shop for the first time and they’re interested in a particular item, don’t you want to make it dead simple for them to shop more related/relevant items? Heck yeah you do!

If you put the right items in front of them, stats show that you will increase the value of each order placed - meaning they’re more likely to purchase multiple items via your related item prompts than if they only saw the original product item. Not only does this improve the conversion rate of your website, it also brings in extra revenue.

Watch the video tutorial or read the blog post now, let’s take a look!

Read More
Using color as a branding element on your Squarespace website - video collab with Mariah Althoff

Pull up a chair and pour yourself a drink because I’ve got a TREAT for you today!

I’m got a really fun collaboration to share with you and I’m so excited for you to check it out!

As a custom web designer who also offers branding packages, I naturally get asked a lot of branding questions. I’ve received a lot of questions about color and branding lately so I decided to answer that here today. But to make it a bit more interesting, I invited my friend Mariah Althoff to join in me and we’re talking all about how to use color effectively on your Squarespace website!

Mariah Althoff is a visual branding expert and web & graphic designer who has worked with a seriously impressive roster of clients. From solopreneurs to small businesses all the way up to Walmart (!), Mariah knows her stuff!

In this video, we’re chatting all about how to use color effectively on your Squarespace website. It’s basically a conversation between friends (#onlinebizbesties) but we’re sharing lots of practical information and lessons you can apply to your own Squarespace website. I know you’ll get a lot out of our tips & recommendations!

Read More
9 Creative Ways to Use Squarespace's Announcement Bar

The announcement bar is one of my favourite marketing features that’s built into Squarespace’s platform.

It’s an easy and effective way to customize a website and make sure that visitors are presented with important information.

There are so many creative ways you can use Squarespace’s announcement bar but ultimately it comes down to promoting a specific call-to-action (CTA). It’s a wonderful way to get that information in front of your audience right off the bat, on every page of your website.

You can set it up in a few simple clicks but the real fun begins when you start customizing your message. Get creative and have fun with it!

Let’s take a look.

Read More
Here’s why you should avoid keyword stuffing if you want to master Squarespace SEO

Ahhhh, keyword stuffing.

As a web designer and Squarespace SEO expert, I see so many website and small business owners making this mistake without realizing that they’re even doing something wrong, and it makes me weep for them.

Look, I get it.

Most websites act as an online “home” for a business, they’re basically a digital presence and a way to share information about products/services/offerings. SEO can take things to the next level but it can also be confusing as heck, especially if you’re a newbie or not technically inclined. In so many cases, the person who built or runs the website probably isn’t an expert. They’re figuring things out as they go, trying to learn and implement whatever they can to improve their website and reach more of their ideal audience.

SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master!

Keywords are a key pillar to SEO but they can be hard to understand, let alone use and incorporate effectively on a website.

That’s why I’m so keen to share this post with you today so that you can learn all about keyword stuffing and avoid it like the SEO killer that it is.

Read More