Posts tagged web development
Why we chose Squarespace for our website - Guest Episode on the Online Business Besties Podcast

Hi hunnis, wanted to let you know that I’m baaaaaaack for another guest episode on the Online Business Besties podcast, hosted by my own biz bestie Paige Brunton!

You might remember that I was actually Paige’s first guest on her Online Business Besties podcast (Episode 002). That episode is called “Working online & traveling Q+A for aspiring digital nomads” and you can listen to it here.

You can also watch the Instagram Live Q&A we did over a few weeks ago, obvi fueled by wine. Needless to say, we love to talk and hit record at the same time :)

Annnnnyways, we always have so much fun collaborating together and I was thrilled that Paige asked me back again on the podcast so soon!

We recorded this episode in-person in early August when we were both back in Toronto, Canada and had a blast talking about websites and reviewing Squarespace’s platform… who knew tech talk could be so much fun?!

This conversation is packed full of practical information, as well as insights into our own work as Squarespace web designers/developers, and I know you’ll get a kick out of listening to the two of us shoot the sh*t while still delivering a value-packed conversation.

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5 Q&A Friday and how to stop procrasti-building your website

Hello and happy Friday!

WELCOME BACK to Day 5 of the Live Video Training Extravaganza, can you believe that I hosted a free live video training every day this week?

Ahhh it's been so much fun doing these live video trainings on my Youtube channel and sharing them with here on the blog, so I decided to continue these live video trainings into next week too! LET THE GOOD TIMES ROLL!

So, be sure to tune back in after the weekend to watch even more of these daily lessons!

Not to toot my own horn but Day 5’s live video was a total blast and and I can’t wait for you to watch the replay.

In this video training, I answered 5 questions that came directly from YOU (my audience) - you emailed in these questions and I’m thrilled that I was able to answer them live today.

The fun thing about Q&As is that it’s basically an opportunity for you to pick my brain and get expert advice on something that actually applies to you…. so don’t be shy, please let me know if you have any questions you’d like answered on next week’s Q&A video! You can leave me a comment on this blog post or on the Youtube video, or just do what everyone else did an email me your question. I don’t care how you ask your question, I’m simply happy to answer and clarify!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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Expert Roundup : Tips for sales pages that convert

Sales pages - they’re not for the faint of heart!

There’s a lot of strategy that goes into designing and creating a detailed, effective sales page and in my experience, it’s something that should never be rushed!

Whether your sales page supports a product, service, digital or physical offering, event, or anything else, the entire point of a sales page is for it to CONVERT. You want visitors to read the sales page and think, “Yes, this is exactly what I’ve been looking for “ or “This is exactly what I need”.

By the time they reach the bottom of the sales page, they should be totally convinced that you’ve got what they want - it should be a no-brainer for them to whip out their credit cards and confidently make an online purchase.

A good sales page is made up several different parts that all play an important role in securing a sale. It’s a combination of written copy, visuals (images, graphics, videos, etc.), testimonials and social proof, and a whole lot of psychology.

I’ve built many sales pages in my day, both for my own digital products as well as for my custom Squarespace website clients. Whether you’re a solopreneur, services based business, e-commerce shop owner, event planner, or anything else really , sales pages are one of the most important pages on any website because they’re undeniably the money maker.

Sales pages drive sales, simple as that. A good sales page can be the difference between a sold out launch and something that falls flat. It can help you reach bigger revenue milestones and improve your business’s bottom line. Effective sales pages can also mean fewer refunds and customer complaints, which saves you time and money.

I’m excited to bring back the Expert Roundup series to the blog and share some standout tips, tricks, best practices and recommendations that you can reference/implement on your own sales page!

I’ve collaborated with some big names in web design/development, business coaching, sales funnels and online strategy. These professionals are all powerhouses in the the digital world and let me tell you, they all know their stuff inside out. Not only have they built impressive businesses for themselves, they’ve also used these strategies with their own clients with impressive results. These sales page tips include tried and true knowledge and I’m so glad that they’re showing their work with us here today.

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