Posts tagged website audit
How to perform a content audit on your website

Regular readers of this blog might have noticed that my website recently got a mini facelift :)

It had been well over a year since I last touched my website design and the time had to come to make some changes. 

The look and feel of my site, particularly the homepage, needed to be revamped and I was ready to revamp the visuals, change up the layout and make my information easier to understand. I was ready to switch to a website that balanced pretty and performance it it's design

Over the past year or so, my offerings have changed - a lot. There are different services packages, I launched a brand new product line, and have new articles, video tutorials and resources I want to highlight that will help my audience. From the very first moment a visitor arrives on my website, they should know who I am, what I do and how I serve my audience. 

This meant that I had to re-design my website and the layout of how that information was presented. 

It also meant that I was forced to review and update the copy of my website in order to communicate all that goodness in the easiest way possible.

Here’s where the content audit comes in! 

If you're totally new to website content audits or are interested in doing one on your site but aren't sure where to start, you've come to the right place. I'm going to take you through my process below and show you what steps to take so that you can perform a content audit on your own website too!

Let's take a look, shall we?

Read More
How to choose a web designer

Question for you: would you do business with a company that didn’t have a website?

For most people, the answer to this questions would be “It depends”, closely followed by “...but probably not”. As potential customers, we want to check out a business online before we buy from them or sign up for their services. Word of mouth might get the business on our radar but we want to confirm for ourselves that they are legitimate or a good fit before whipping out our Visa cards.

Any business, no matter the size or industry, should have a website that represents them online. A good website will attract and convert customers whereas a bad website will instantly repel prospective customers.

And do you know who plays one the biggest role in a website’s success? It’s not the business owner, the social media strategist or the copywriter. Nope, it’s the web designer.

Whether you’re looking to upgrade an existing website or build a brand new site, a web designer will take your project from start to finish.

Read More