Posts tagged website copy
How to convert website visitors into clients - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what sets a good business or professional website apart, what features and design strategies you can use to make sure your website converts like a dream, then you’ve come to the right place!

In this conversation, Louise and I talk about how to make sure your website converts visitors into clients. There are different strategies for services based business compared to e-commerce or websites that sell products, so we’re focused specifically on converting leads for your services based business through your Squarespace website here.

Hit play on the video or read the post below

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Here’s why you should avoid keyword stuffing if you want to master Squarespace SEO

Ahhhh, keyword stuffing.

As a web designer and Squarespace SEO expert, I see so many website and small business owners making this mistake without realizing that they’re even doing something wrong, and it makes me weep for them.

Look, I get it.

Most websites act as an online “home” for a business, they’re basically a digital presence and a way to share information about products/services/offerings. SEO can take things to the next level but it can also be confusing as heck, especially if you’re a newbie or not technically inclined. In so many cases, the person who built or runs the website probably isn’t an expert. They’re figuring things out as they go, trying to learn and implement whatever they can to improve their website and reach more of their ideal audience.

SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master!

Keywords are a key pillar to SEO but they can be hard to understand, let alone use and incorporate effectively on a website.

That’s why I’m so keen to share this post with you today so that you can learn all about keyword stuffing and avoid it like the SEO killer that it is.

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How to perform a content audit on your website

Regular readers of this blog might have noticed that my website recently got a mini facelift :)

It had been well over a year since I last touched my website design and the time had to come to make some changes. 

The look and feel of my site, particularly the homepage, needed to be revamped and I was ready to revamp the visuals, change up the layout and make my information easier to understand. I was ready to switch to a website that balanced pretty and performance it it's design

Over the past year or so, my offerings have changed - a lot. There are different services packages, I launched a brand new product line, and have new articles, video tutorials and resources I want to highlight that will help my audience. From the very first moment a visitor arrives on my website, they should know who I am, what I do and how I serve my audience. 

This meant that I had to re-design my website and the layout of how that information was presented. 

It also meant that I was forced to review and update the copy of my website in order to communicate all that goodness in the easiest way possible.

Here’s where the content audit comes in! 

If you're totally new to website content audits or are interested in doing one on your site but aren't sure where to start, you've come to the right place. I'm going to take you through my process below and show you what steps to take so that you can perform a content audit on your own website too!

Let's take a look, shall we?

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