How to up-level your business offerings and charge more for your services as a website designer
Hello hello! We’re mixing things up with today’s blog post by shining the spotlight on two students from my Top Squarespace SEO course because I am so proud of them that I could burst. This isn’t any old “case study” either, instead it’s my chance to shamelessly share (read: flaunt) the achievements of my students, support their business growth and plant some ideas in YOUR head about how you too can reach the next level with your tech skills and online business.
These lovely ladies both run their own web design & development studios. They head up their teams, manage custom design projects, bring in new business, direct brand strategy and are generally killing it with their online businesses.
Whether they're working with creative entrepreneurs, small businesses or non-profits, Michelle and Patricia create beautiful Squarespace websites for their clients in all sorts of industries.
But recently, they stepped up their game and improved their web design services packages.
They also increased their rates, which means they’re bringing in more money every month and upping their business' bottom line.
It's exciting stuff and I am so excited to share their success stories with you!
Alright, here's how this all went down:
Both Michelle and Patricia had the design and branding aspect of web design/development on lockdown already. They were consistently creating gorgeous sites for their clients in a variety of industries, and things were going well.
But pretty websites weren't enough and their clients were increasingly asking about SEO (search engine optimization). Michelle and Patricia were charging thousands of dollars for their custom Squarespace website design projects and their clients wanted to make sure that SEO was a priority and they were getting the most bang for their buck - rightfully so.
Having a beautiful website is one thing- honestly, with enough patience, just about anyone can customize a Squarespace template and end up with a nice looking site. But remember, it’s a whole other ballgame to design, build and grow a site that supports a business’s needs and helps them reach more of their target clients & customers.
One of the most effective ways to grow a website is through SEO - it’s cost effective, there are settings already in place on all Squarespace websites that you can take advantage of, and it contributes to long term growth and conversions.
This presented a problem because while their clients understood the value of SEO and how it could be leveraged to grow their websites/businesses, neither Michelle nor Patricia were experts at SEO. They knew the basics but didn't have a deep technical understanding of how to do this.
According to Michelle
"I felt like I had only just scratched the surface of SEO. I knew basics, but didn't quite know how it all worked together, especially within the Squarespace framework."
Patricia was in a similar boat:
"I was pretty knowledgeable already about SEO but I did not realize how deep SEO can be incorporated into Squarespace."
They knew the basics but beyond that, Squarespace SEO was a foggy topic. They weren’t getting the results they wanted on their own websites, let alone their clients’.
Both Michelle and Patricia knew that they needed to fill in the gaps in order to improve their business offerings. SEO is an in-demand skill and feature for their web design business and it was up to them to learn about it.
They knew that if they mastered these skills, they would up-level their services offerings and be able to charge more money for premium, in-demand services.
So what did they do next? How did they learn about SEO and how to grow websites? How did they up-level their businesses?
Michelle and Patricia both enrolled in my course, Top Squarespace SEO.
And wow, they blew me away with their results! These two business owners learned so much about SEO and how to grow websites, but best of all is that they applied their new skills right away. Obviously they made big changes to their own business websites, but more importantly they took their new skills and applied it to their client's websites as well.
As Michelle and Patricia started implementing their new SEO skills and strategies to their client's websites, they were able to offer even better services and their clients were thrilled with the outcome!
Let me highlight a few of the fabulous results they achieved for their clients:
increased website traffic
reaching more of their ideal clients/customers
better search result rankings for keywords that they are targeting.
This is MAJOR.
So now they were getting big results for their own websites as well as their clients’. They had proven results from their new SEO skills, which meant that Michelle and Patricia were both able to up-level their services packages.
Here's what Michelle has to say :
"Now that I’ve completed Top Squarespace SEO, I understand how everything fits together, and literally have a checklist to go through each time! It will help my business websites, but also the websites that I design for clients too. Squarespace SEO a new skill I feel confident in offering my web design clients whereas before I was just figuring it out as I went along.
If you’re on the fence about signing up for Top Squarespace SEO, just do it. I was there as well. Although I knew very basic SEO, this course helped me solidify it all in my mind, understand how it all fits together, and gave me confidence in saying to my web design clients "Yes, I know SEO and can help you with your website too."
Patricia said something similar :
"This course has given me insight into more tools to use not only for my own site, but my client sites as well. SEO is so very important and I would never build a website without it. I didn’t hesitate to sign up for this online course because I was sure I would get additional tips I could use in my own business. This course was by far the best investment I have made in SEO training - ever! It brings me up-to-date with Squarespace SEO tricks and I am much more confident including SEO in my packages."
This is EXACTLY the kind of stuff I love hearing from my students who've taken Top Squarespace SEO!
Michelle and Patricia took the course, learned new valuable skills, applied them to their own businesses and were able to charge more money for their in-demand services. Both ladies agree that the course paid for itself.
My course, Top Squarespace SEO, is perfect for Squarespace designers who want to up-level their businesses, improve their offerings and charge more money for their services. SEO is an integral part of website strategy that more and more clients are asking about and if you can’t deliver in this important area, you will lose out on business opportunities. #truthbomb
The good news is that I’m here to help you master Squarespace SEO. I’m known as the “go-to girl” for Squarespace SEO and it’s my goal to help as many people as possible learn about this topic - whether they want to grow their own website or use it on client sites in business.
The results that Michelle and Patricia had are amazing, but the best part is that their success can be replicated. You too can learn about Squarespace SEO and use your newly developed skills to up-level your own business!
Consider this your invitation to check out my online course, Top Squarespace SEO. The course is open for enrolment several times throughout the year and I’d love to have you join as a student. Click on the image or button below to see Top Squarespace SEO course and enrolment details.
Here’s what’s included in Top Squarespace SEO:
→ Full access to the entire 8 course modules and lessons
→ 5+ hours of exclusive video lessons
→ Bonus #1: Squarespace SEO Q&A - real questions answered
→ Bonus #2: Squarespace SEO for Affiliate Marketing
→ Squarespace SEO Checklist
→ Squarespace SEO & Responsive Design Guide
→ Tech tutorial updates
→ Brainstorming exercises
If this sounds like the perfect fit for you, exactly what you’ve been waiting for, you can check out Top Squarespace SEO course & enrolment details here.
I love being able to share Michelle from Perspective Studio and Patricia from ZUK Design Studio ‘s stories with you today and I hope that it inspires you to take action on your website and business! I’d love to have you join us in Top Squarespace SEO so let me know if you have any questions.
Not ready to enrol in the course just yet? No problem! Get started with my free Squarespace SEO Checklist below.
SQUARESPACE SEO SERIES
This article is part of my series on Squarespace SEO. I have so many tips to share on the subject that it would have been crazy to put it all in one article! There are many misconceptions about Squarespace SEO which is why I've dedicate so many posts to this topic. Enjoy!
Click to view all posts in the Squarespace SEO Series
Visit my Squarespace SEO page for lots more resources.
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