Posts in Business
How to convert website visitors into clients - video collaboration with Louise from Solopreneur Sidekick

Coming at you today with a really FUN video collaboration with my good friend Louise from Solopreneur Sidekick!

If you’ve ever wondered what sets a good business or professional website apart, what features and design strategies you can use to make sure your website converts like a dream, then you’ve come to the right place!

In this conversation, Louise and I talk about how to make sure your website converts visitors into clients. There are different strategies for services based business compared to e-commerce or websites that sell products, so we’re focused specifically on converting leads for your services based business through your Squarespace website here.

Hit play on the video or read the post below

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5 unusual ways I relax after a heavy work sprint

I very much enjoyed writing today’s post. It’s a step in a different direction from my regular blog posts, which normally focus on Squarespace, SEO, web design & development, and other tech tips. But sometimes change is good, even if it’s only temporary!

I recently published a blog post all about my tips for dealing with insomnia and in it, I shared how insomnia and difficulties sleeping play out in my business and life as a solopreneur. I never expected that post would pick up so much momentum online! It was particularly popular over on Pinterest and a quick look at my website’s Analytics tab shows that it was one of my top posts of the last month.

Clearly this post resonated with many of you, my readers and fellow online business owners. I received so many emails and private DMs about insomnia and lots of you asked for more “wellness” blog posts.

Well…

I have exactly zero interest in becoming a lifestyle blogger (no disrespect, just not my jam) but I’m happy to share my own experiences & thoughts on a handful of topics related to wellness, particularly how it plays into work/life of online business owners. I’m not an expert in this field but I am keen to talk about what’s worked for me and maybe it’ll resonate with you too!

In this post, I’m talking about the unusual ways I relax and unwind after a heavy work sprint. I know that not everyone works this way but it’s a tactic that helps me stay in flow and produce good work. It has also saved me from burnout so far, which is something I hugely appreciate.

I hope that after you read this post, you have a better insight into my approach to work sprints and what I do to unwind and relax after a particularly intense period.

Let’s jump right in!

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Here's why every services based business needs an SEO strategy

Websites aren’t a “one size fits all” type of thing. Depending on what type of website you have, your needs and priorities are going to be totally different. Think about a lifestyle blog vs an e-commerce company vs a services based business… they all have websites but each one is going to look and feel unique.

Most of my clients are services-based business owners. I’d say about half of them run their businesses entirely online and rarely work with in-person clients, whereas the other half serve local clients and rely on their website to serve as their “online home”.

In both cases, these services-based business use their websites as a way to connect with their (potential, current and past) clients and customers, and promote their offerings online.

Services based businesses serve a whole variety of industries - we’re talking law firms, accountants, engineers, plumbers, florists, personal trainers, coaches, photographers, consultants, PR pros, social media managers, graphic designers, gardeners, dog walkers, psychics, bakeries, physiotherapists - you name it, the list goes on.

Some of these services must be performed in person (e.g., dog walkers, massage therapists, gardeners, etc.) but others can be done either in-person OR online/remotely (e.g., consultants, personal trainers, graphic designers, etc.).

Services based businesses can be one-off projects or ongoing, recurring services…. really, the sky’s the limit and there’s a huge amount of flexibility in services-based business models!

Almost all services based businesses, however, have a website. At this point, it’s pretty much a requirement because hardly anyone (except your granny) is going old school and looking up businesses in a physical phone book. Yes, we still rely on word of mouth and recommendations from our friends and family, but the trend is increasingly to connect with businesses online. More often than not, we check out a business’ website and then get in touch if we want to work with them.

But having a website doesn’t guarantee that potential clients and customers will find out about your business- far from it, in fact. All websites are not created equally!

That’s where SEO comes it - SEO can act as the perfect bridge between a website (think: business) and an online audience (think: future clients/customers).

I truly believe that every services based business needs an SEO strategy. Not only can SEO help grow your website, it also connects you to a much wider online audience who can potentially become paying clients and customers. Which, if you’re running a services based business, is the ultimate goal!

Today we’re going to cover the most important reasons why every services based business needs an SEO strategy, whether that website is on Squarespace or another platform.

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