Squarespace Website Setup
You’ll learn:
→ The best way to set up and structure your Squarespace website for SEO
→ Why long form content is where it’s at… and how to prep that
→ Proper webpage and blog post structure, covering everything from headings, to text, to images, to tags & categories, to URL structure, and much more
→ Index pages vs Regular pages and how Index Pages should be configured so that they display correctly in search results
→ Event and Product Descriptions and how you can build those up for maximum SEO goodness
→ The right way to name SEO, Page and Navigation Titles. Understand what the difference is between these 3 fields, what they’re used for, and how search engines look at them
→ Deep dive into images (photos, graphics, logos, etc.). How to use them strategically on your site, the role they play in SEO for website and image results, setting up alt text and a whole lot more
→ The role that categories and tags play in SEO as well as all the different places that they can be assigned throughout your website (hint: it’s more than just blog posts
→ How the URL structure should be set up, what to ditch, ideal length, etc. Also setting up URL redirects for SEO gains
→ Why it’s so important to leverage content within your website and how you can do that with internal links and anchor text links