From selling your first digital product, all the way to a full-blown online Shop & booming e-commerce sites!

Welcome, my friend, to the wonderful world of digital & physical products!

If you’ve found your way to this video training, I’m going to safely assume that you fall into one of the two follow groups:

GROUP 1: The Product Newbie

You know what would be nice? Making a few extra bucks every month by leveraging a resource/template that you’ve already already created.

Maybe you’re a service provider and you’d love to sell a digital/physical product (or two) on the side to compliment your other offerings. Maybe it’s a template pack, a ready-made resource, a fill-in-the-blank feature - whatever makes sense to your biz & website, but your creative juices are already flowing.

You figure that if you’ve got the goods sitting around, why NOT set them up for anyone to get? And look, if things take off and the “passive income” starts coming through 24/7 as your products start selling themselves on auto-pilot, that’s just icing on the cake :)

If you are a Product Newbie, then you probably want someone to show you HOW to sell products on your Squarespace website. You want to learn how to set up a basic shop, get your products “out there” for potential customers to enjoy, and make sure that they’re SEO-friendly from the start!

GROUP 2: The Growth-Minded Product Creator

Up next, we’ve got the Growth-Minded Product Creator.

You’ve already got a few (digital or physical) products up and running on your Squarespace website - sure, the basics are covered and you’re making a few sales here and there…. but things could be better LOL! 🤣

You’re stuck in the dreaded feast/famine launch cycle when instead what you’d really you like is for steady sales to come in on their own, not just whenever you send out a promo email to your list.

There’s no doubt that your products are fantastic… but you’re having trouble getting them in front of paying customers! You KNOW that your dream people are out there (hello, literally billions of people use the internet every day), and now it’s time to show up online and get in front of them when they’re doing a Google search.

Growth and increased sales are the name of the game here.

To put it bluntly, you’ve got to polish the turd if you want to make bank ;)

Your next step is to improve the existing products that you sell on your Squarespace website, so that you can reach more of your dream customers and make more sales!

dream customers are everywhere, but they’ve got to find you first!

I know how you’re feeling because I was in your shoes just a few years ago.

It takes a lot of time, effort and money to get your business and website up and running. Adding digital/physical products to the mix can definitely pay off BUT there is a steep learning curve!

Sure, you could take a stab at it on your own, set up a few products on your Squarespace website and hope for the best.

That’s one option.

But, I’ll tell you from experience, it’s going to be an uphill climb.

📣 📣 📣 Your dream customers can’t buy from you if they can’t find your products online. 📣 📣 📣

Anyone and their cat can slap up a basic product page on Squarespace, but that’s not enough.

You have to go a step further and make a killer product pages and descriptions that speak to your dream customers, clearly outline your goods AND actually shows up in Google search results!

First of all, your target customer has to find their way to your product page. When they finally get there, they should feel completely seen & understood, like you “get” their problems & pain points or you know how much joy they’re gonna get from your trinkets, and it’s a no brainer that they want to buy from you asap.

It doesn't matter if your products are digital or physical either - the point is that you MUST have effective product descriptions & pages for your items on your Squarespace website.

And for best results? Those product descriptions & pages should be SEO-friendly (so that people can actually find it through a Google search) AND focused on conversions to drive sales (aka “buy now”).

Here’s a look at your current product descriptions & page:

• “ummmmmm I don’t have one yet 😇”

• you took a stab at building & designing it on your own #diy #doneisbetterthanperfect

• you followed an outline in a random "what to put on a product page" blog post

• you included the basic info you think your customers want to know…. but honestly, it could be better

• you added in a few pics to mix things up with *~visual content~*

Ok yes that’s better than nothing! Who knows, you could bring in a sale or two from that alone - stranger things have happened!

But, it's time to face the facts.

It's not enough to create a basic product page and think that "if you build it, they will come & buy".

LOL no, sadly the internet doesn't work that way!

A video training that solves your problems

I’ve been at this Squarespace SEO thing for a longggg time, and I know exactly what you need.

Through my work as a Squarespace SEO experT, I’ve noticed my clients struggle with the same problem - over and over again.

I have literally worked with HUNDREDS of business & shop owners, digital and physical product creators and time and time again, I hear the same story.

Creating a product was a big enough challenge… and getting people to actually buy it?
Ugh, much harder than expected, apparently.

This is why I created this video training specifically focused on creating SEO-friendly product descriptions and page on your Squarespace website.

With a little understanding of SEO and conversions, the sales will start happening on autopilot.

That's what I'm here to teach you in this video training.

Best of all, I'll demo it on a real Squarespace website so that you can see exactly how it's done and follow along in real time!

So, if you've ever felt like there's room for improvement or you want to get it right from the start, then this video training is for you!

No fluff, no filler. Just straight-to-the-point actionable information that you can start using on your Squarespace website TODAY.

What’s included in this video training?

This video training comprises of the following lessons:

• Welcome and introduction to the video training

• Squarespace SEO 101: what you need to know

• Benefits vs features of your product: what leads to more sales?

• Keywords

• How long should product pages & descriptions be?

• What to include in your product pages & descriptions - step by step tutorial

• Adding related products to product pages

• Should you create templates or duplicate product pages & descriptions?

• Create blog content that sells your products

• Next steps after completing this video training

How do I watch the video training?

The videos that make up this training are all hosted together for easy access.

Once you purchase the video training, you will have instant access to all the video content and can watch it at your convenience as many times as you’d like. Simply hit “play” on the first video in this training and follow along!

Here’s a preview of how the lessons appear within the training (click through the slideshow):

Love those screen grabs for me LOL

 Charlotte’s Squarespace SEO trainings are different. Here’s why

Frequently Asked Questions

You’ve got questions, we’ve got answers.

Is this video training taught live?
No. This is a pre-recorded, on-demand video training. There is no “live” component or instruction by Charlotte.

How long do I have access to this video training?
How does lifetime access sound? You will receive instant access to the video training - along with all future updates! Tech moves fast and we always stay on top of it.

How long will it take to complete the video training?
It'll take you about an hour to complete the video training lessons.
On top of that, you should also set aside time to work on your website (create new product description pages or update/improve existing product pages).

Does it matter if my website is on Squarespace 7.0 or 7.1?
No, it’s totally fine either way - we cover both in this training!

What if my website isn't on Squarespace?
This video training is focused on SQUARESPACE product descriptions, product page, e-commerce/online shops and SEO.
So, if your website is hosted on another platform (like Shopify, Wordpress, Wix), you must understand that all the demos/tutorials will show a Squarespace website. We have had past students take this video training even if they have websites hosted on other platforms and yes, they have gotten loads of value out of the content (since many of the lessons/strategies/steps apply regardless of the platform you're using). That being said, this course is intended for people with Squarespace websites so the decision is yours. Think it through before purchasing and let us know if you have any questions before you buy :)

I’m not very tech savvy, will I still be able to follow along and understand the training?
YES! It truly does not matter if you are a complete beginner, we never assume knowledge and will hold your hand every step of the way! You can follow along with the demos and do the work on your own Squarespace site in real time as we go through many of the lessons. I’ve got you covered!

Why should I pay for this training, can’t I find the information online for free?
I love this question :)
For one thing, when you pay for something (like this training) you’re invested in yourself/your biz and are wayyyy more likely to take action, do the work and finally get results. You've got skin in the game now, ya dig?
Also, much of the free information out there is incorrect, out of date or ineffective, whereas this training’s content is current and top quality.
We also demo everything on a Squarespace website, so it’s not just a generic general training.
Also, you’d have to hack together a whole bunch of content from different sources whereas I’ve put it all in one place #yourewelcome :)

What if I have a question?
You are welcome to email Charlotte with any questions.

Do you offer refunds?
No. Due to the digital nature of this video training, we do not issue refunds. If you have any questions or want to make sure this video training is right for you, please email Charlotte prior to purchasing.