Charlotte O'Hara is a web designer/developer, product maker, and online educator.
Her goal is to show her community that anyone can build and grow an amazing website that supports their business online, no matter what kind of technical knowledge or design background they have!
She loves collaborating with small-to-medium sized businesses and creative entrepreneurs to build custom Squarespace websites that are easy to navigate, convert and drive sales. Her focus is on crisp, clean designs and she believes that all websites should be functional and fun.
Ever since I can remember, I’ve been a low-key tech nerd. I’m the unofficial IT “fixer” in my friend group, the go-to girl for anything related to the internet, and the person who solves the latest computer problem at every family get-together.
But here’s the thing - I was once in your shoes, struggling to build and grow my website. I know firsthand how it feels to spend hours (Ok, let’s be honest… days) tweaking and fine-tuning a website before taking a deep breath and pushing “Publish”. I worked painstakingly hard to create a website that looked good enough to share with the internet as well as my friends & family… only to have exactly zero visitors come to my site after that first launch. That’s right, website traffic of none - I’ll tell you, it didn’t feel great.
I couldn’t understand what I was doing wrong. I mean, my website looked great and everything functioned as I wanted. Nice photos? Check. Strong copy? Check. Marketing materials and social media integrations? Check and check.
So why the heck was no one checking it out? If there were millions (billions?) of people out there using the internet every day, why wasn’t anyone coming to my website, let alone sticking around long enough to book my services so that I could grow my new business? Rude!
One day I finally reached my breaking point and decided, “enough is enough” - I’m going to figure this whole thing out once and for all. If other people could successfully build and grow their websites, so could I! I went down the digital rabbit hole and binged just about everything ever written or recorded on the topic - blog posts, articles, Youtube videos, white papers, you name it.
I experimented with every strategy under the sun but after a LOT of trial and error, I finally figured out how to grow my website. From here, things started to snowball and I’ve been able to reap the benefits in my own business, as well as share everything I’ve learned along the way with my community. It’s one thing to figure it out for yourself, but it’s another to repeat the process for others.
Fast forward to the present day and I’m lucky enough to spend my time designing, building and launching custom Squarespace websites for my amazing clients, consulting on SEO & website growth strategy, and creating valuable online resources and digital products to help my community build and grow their own websites and businesses.
Best of all? I do it all from the beautiful beaches of Bali. Building stuff on the internet in warm places. Life is good, I tell you.
After graduating university, I immediately started working in the tech industry at a software company doing analytics and implementations. Following that was a stint at a tech startup, after which I ditched the 9-to-5 and accidentally started building custom websites for friends and family. I fell into freelancing unexpectedly but it wasn’t long before I realized, “wow this is so much fun!”. I decided to take things seriously and started my own business which is where I truly fell in love with the creativity it offered.
As much as I loved diving deep into analytics and measuring metrics, I found my sweet spot working with clients to create sites that best represent their business and brand online. It's so much more than just fiddling with code (although that's awesome too!), building and growing websites allows me to bring an idea to life and launch something real.
From here, I started creating digital products that help website owners grow and monetize their sites and increase their online businesses.
I’m also an online educator and avid tech writer with a top-ranked blog that focuses on Squarespace, SEO, web design & development and all things related to running an online business. More of a visual learner? Don’t worry, I’ve got you covered with lots of video tutorials as well!
Every Wednesday, I send out a newsletter to my community and it’s honestly one of my favorite little corners of the internet. Each week, I share actionable tips and steps to build, maintain and GROW the best website possible for your business.
Life away from the laptop
I’m a proud Canadian who strives to live life above 25°C - cold weather is NOT my jam.
I love anything and everything to do with the great outdoors and spend as much time connecting with Mother Nature as possible. Surfing, hiking, sailing, running, rec soccer, yoga, you name it - if I can stay active and work on my tan at the same time, I’m sold.
BTW, I’m the kind of business owner who does a flash sale for Earth Day - mark your calendars!
I’m all about early mornings, appreciate a good sundowner bevvy, and will happily devour pizza or pasta any night of the week. #carbsforlife.
Still trying to decide if I’m more of a cat or dog person, but I know for a fact that I will faithfully watch every single episode of Survivor, for as long as it airs.