Posts tagged links
The real reason why URL redirects are so important for Squarespace SEO

Gather round, hunnis, for a much-requested topic today about everyone’s favourite topic - Squarespace SEO!

In my ongoing quest to educate the world wide web about Squarespace SEO, I’m coming at you with a brand new lesson/feature/strategy for you to try out on your own website - yippee!

Don’t let the technical term “URL redirect” freak you out - it’s not a scary topic and I know you’ll be pleasantly surprised by how easy they are to set up.

URL redirects are often used to make things simpler and easier for users and visitors who are accessing your website - which makes sense, because we can give them sort and sweet links instead of a crazy long URL slug. People often think about user experience as the first & foremost reason to set up a URL redirect.

But that’s not the only reason why URL redirects are so helpful, useful and effective.

One of my favourite things about URL redirects is how well they can be used from an SEO point of view! That’s right, setting up URL redirects can have some significant SEO effects and may help your website appear higher in search results :)

SEO is hugely valuable because it’s basically free marketing, but that doesn’t mean that it’s easy to master. Honestly, there are so many moving parts and things to keep track of that it’s no wonder people are scared off by those three little letters.

That’s why I’m so keen to share this post and video tutorial with you today so that you can learn all about URL redirects and see how much value they have for SEO.

But before we dive into URL redirects, please make sure that you’re all caught up with my other blog post about URL

If you aren’t totally sure about URL slugs in the first place and you have no clue what a permalink is, please go read this blog post first and then meet us back here when you’re ready:

Remember that SEO is an art, not a science. There’s so much to learn about Squarespace SEO which is why I have written about it a lot - it’s the most popular topic on my blog by far.

SEO can be hella confusing so if you have any questions, you are welcome to leave a comment below and I’ll do my best to respond. I personally work with select consulting and strategy clients every month so if you’re interested in that, please get in touch. I also share SEO tips with my newsletter (which you can sign up for here). Check out my Squarespace SEO page for more resources, blog posts & video tutorials and get your copy of my Squarespace SEO Checklist below for free. Phew!

Sit back, relax, and let’s start tinkering with those links!

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How to perform a content audit on your website

Regular readers of this blog might have noticed that my website recently got a mini facelift :)

It had been well over a year since I last touched my website design and the time had to come to make some changes. 

The look and feel of my site, particularly the homepage, needed to be revamped and I was ready to revamp the visuals, change up the layout and make my information easier to understand. I was ready to switch to a website that balanced pretty and performance it it's design

Over the past year or so, my offerings have changed - a lot. There are different services packages, I launched a brand new product line, and have new articles, video tutorials and resources I want to highlight that will help my audience. From the very first moment a visitor arrives on my website, they should know who I am, what I do and how I serve my audience. 

This meant that I had to re-design my website and the layout of how that information was presented. 

It also meant that I was forced to review and update the copy of my website in order to communicate all that goodness in the easiest way possible.

Here’s where the content audit comes in! 

If you're totally new to website content audits or are interested in doing one on your site but aren't sure where to start, you've come to the right place. I'm going to take you through my process below and show you what steps to take so that you can perform a content audit on your own website too!

Let's take a look, shall we?

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Do these 7 things to instantly improve Squarespace SEO

Ahhh, SEO.

Those three little letters are enough to cause panic, doubt and frustration in most website owners around. And for good reason, I might add!

We all want more eyes on our Squarespace websites, but once the basic settings have been taken care of, what should you focus on next? 

I'm here to guide you through 7 things you can work on TODAY that will instantly improve Squarespace SEO because I want to make that super easy for you.

These tips are meant to be actionable steps you can actually do yourself, because I have zero interest in making you feel overwhelmed or like I'm adding extra work to your plate. SEO takes time and effort but trust me, it pays off.

Once you start working your way through these points, you'll see great improvements to your Squarespace website's SEO in no time at all! And once that's covered, you'll be able to move onto more advanced SEO strategies while feeling confident that you've got the basics covered.

Pull up a seat and open your notebook, it's time to get started!

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