Posts tagged newsletter
5 things I do so that every email newsletter I send performs WAY higher than industry average

Gather round hunnis, I’m about to drop some serious insider info and share a behind the scenes look at my biz numbers!

If you’ve ever wanted to creep my stats or see how another business owner approaches online marketing, then this is the blog post for you. I’ve got screenshots galore, pulled right from the back end of my email marketing platform.

Many people/businesses keep these numbers private (which is 100% fine and totally normal) but I’m all about being transparent and sharing this sort of information with my audience!

Disclaimer: I’m not an email marketing wizard or anything - far from it, actually - but I must be doing something right because my email newsletters consistently and dependably out-perform industry averages.

Also, it goes without saying that I’m not writing this blog post to pump my ego, to brag or show off for vanity reasons , duhhhhh!

Instead, I’m getting vulnerable and putting myself & my numbers out there for scrutiny in this area because online business (specifically web design/development and SEO consulting) is a relatively new career path and we’re all still trying to figure out how to do it successfully.

Think about it: many of us are solopreneurs or we run small businesses/teams, and there just aren’t that many opportunities to see how we compare to our peers, or have a benchmark to aim for if we’re still starting out - let alone know what’s normal and how our own numbers stack up!

So pull up a seat, pour yourself a glass of whatever tickles your fancy, and let’s dive right in!

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Here's how I increased my website traffic by nearly 30% in 4 months

Over the past few months, I’ve made a conscious effort to increase traffic to my website. My hard work as paid off and I’m super excited to share how that worked out with you today!

Let me start off by saying that business growth has always been my top priority and higher website traffic is just a channel for bringing in business.

Although my website didn’t experience any “hockey stick” style growth, it DID increase by nearly 30% in less than four months. Page views to my website were UP in April, an increase of 9.5% mo/mo from the month before. That’s something to be proud of!

In this post, I’m going to explain why I care so much about increasing my website traffic and also show you what I did to get these kind of results. I hope to show you that with the right strategies, anyone can increase traffic to their websites and get serious results - without selling their first born child in the process.  

Let’s take a look.

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Why I made the switch to Mailerlite

Why I made the switch to Mailerlite

Alright alright alright, today we are going to take a look at one of the most important aspects of running a successful website and that’s your email list! I’ve written before about why every website needs an email list and how important they are if you want to grow your website so if you haven’t checked out that post already, hop on over and catch up with us again in a minute. Email lists are a must have for any business and website, and I totally geek out over them!

Knowing how important it is to have an email list is one thing but getting started with it is the next step. I’m here to tell you that despite your best efforts and hours of research, you might not choose the right platform and email service provider on the first round. Whomp whompppp.

I’ve played around with MailChimp and ConvertKit and now I’ve moved my email list over to Mailerlite. Let me tell you why :

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