Roundup of this week's daily Instagram Live Q&A video replays (April 20-24, 2020)

Week 3 Q&A video roundup, answering all your website, SEO and online marketing questions

Hi there and welcome back to the THIRD weekly roundup post where I share all the replays of my daily Instagram Live Q&A videos!

If you’re new around here or just catching up, you can read about why I'm starting daily Instagram Live Q&A video trainings to support my audience and web design & SEO clients during the COVID-19 global pandemic.

Make sure you also check out the replay videos for Week 1 and Week 2 right here!.

Here’s what you need to know about these daily Instagram Live Q&A videos:

WHERE: on my Instagram profile, @lottieohara
WHEN: Monday-Friday @ 9am PST
WHAT: answering all your website, SEO and online marketing questions
REPLAYS: uploaded onto Youtube channel and also shared here in a weekly roundup blog post

If you have a question that you’d like me to answer during these daily Instagram Lives, you can:

  • send me an email

  • send me a DM on Instagram

  • comment on a Youtube replay video

  • comment on this blog post!

Alright, I’ve included the replay videos for Week 3 below and I hope you find them helpful. Enjoy :)

Daily Instagram Live Q&A Video for Monday April 20

 
 

Questions answered during this video:

  • How do I come up with blog post topics? I care about SEO and keywords but also needs to be something I want to write about.

  • Biggest SEO rookie move?

  • Should I switch my Squarespace website from 7.0 to 7.1?

  • Which is better for SEO, blogging or getting backlinks from other websites?

  • If I update an old blog post to make it more SEO friendly, should I also change the publication date?

Daily Instagram Live Q&A Video for Tuesday April 21, 2020

 
 


Questions answered in this video:

  • Do I need to set up Google Analytics or is Squarespace's Analytics tab enough?

  • I want to improve the design of my Shop page to sell [digital products]

  • Any tips for pages with lots of images?

  • Should my website footer be super clean and basic or have more business/company information?

Daily Instagram Live Q&A Video for Wednesday April 22, 2020 (Happy Earth Day!)

 
 

Questions answered in this video:

  • Any tips for writing product descriptions?

  • Is there any SEO value from the images I upload to the product description and can they also show up in Google Image search results?

  • Can I set up discounts for my online shop? Not for everything but just a few items

  • Am I able to do subscription style or recurring pricing through Squarespace online shop?

Daily Instagram Live Q&A Video for Thursday April 23, 2020

 
 

Questions answered in this video:

  • How to write blog posts with strong SEO?

  • Can the page title be different from navigation title?

  • What template do you recommend using for Squarespace 7.0?

  • Better to say "click here" and link that bit of text, OR say something like "click here to learn more about [whatever]" and link the whole text section

  • How to shrink photos, if they are the reason a web page or blog post is slow to load?

Daily Instagram Live Q&A Video for Friday April 24, 2020 - ft special guest Mariah Althoff, found of Alt Creative

I was thrilled to have my friend Mariah Althoff join us on this Instagram Live video! Mariah is a graphic/web designer who went from freelancer to the founder of her own agency, Alt Creative.

We talked all about web/graphic design and branding, and how to up-level during the pandemic and beyond.

Tragically, the Live video didn’t save which is such a bummer because this conversation was seriously the best!

That being said, we’ve done a few other videos together which you can check out below:

Connect with Mariah Althoff:

Final Thoughts

Thanks so much to everyone who tunes in and watches these daily Instagram Live Q&A videos or catches the replays!

I LOVE all the questions I’ve received so far so keep ‘em coming - email me, DM' me, leave a comment, send a carrier pigeon, IDGAF - I just want to hear from you :)

Additional weekly roundup blog posts of my Instagram Live Q&A replay videos:

I’ll be back again next week with even more daily Instagram Q&A Live videos! Monday-Friday @ 9am PST, see you there xo

Charlotte's Instagram

You can also check out my new Youtube playlist where I’ve uploaded all the daily Instagram Live Q&A videos.

Looking forward to answering all your website, SEO and online marketing questions next week, take care and see you soon!

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6 things that make your Squarespace website legit
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Hello hello and WELCOME BACK to another highly requested blog post/video tutorial!

Today, I’m sharing 6 things that make your Squarespace website legit … aka, how to ensure that your site doesn’t scream DIY.

It’s a combo of design, user experience and yes, of course, Squarespace SEO :)

These factors come up time and time again with my clients, students and casual blog readers/YT subscribers alike - doesn’t matter what type of website or industry you’re in, I don’t want to see you making any of these mistakes! I’m laying it all out for you so that you can work your way through this quick list, make any required changes in the blink of an eye, and get yourself one step closer to the website of your dreams.

Cause remember, you don’t know what you don’t know until suddenly you know better…. and I’m here to show you the way!

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - either way, I want you to go through this quick list to confirm that yes, your website does in fact look legit.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Let’s dive right in - read the post or watch the video tutorial below to see 6 things that make your Squarespace website legit!

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4 types of anchor text for your Squarespace website

We’ve been on a roll with all the link-related content over in our little corner of the internet lately and guess what - the fun continues! 😂

Today we’re talking all about anchor text - what it is, 4 different types, how to set them up on your Squarespace website and what it means for SEO.

Whether we’re talking about a web page, blog post, product page, sales page, landing page, or pretty much any other page/part of your Squarespace website, odds are you’ll have some sort of link…. and as such, it’s important to set them up correctly using the proper anchor text!

It’s simple stuff, anyone can set up an anchor text link with a basic tutorial! But if you want to get the most SEO value and keyword relevance as possible, then you should do it strategically!

This is where I come in :) 🙋‍♀️

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - you’ll see how simple anchor text links are to set up, and how you can get the most out of them on your Squarespace website.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Alright, let’s get straight to it - read the post and watch the video tutorial below to learn everything there is to know about anchor text, Squarespace links and SEO!

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How to write blog posts that are both SEO-friendly and on-brand
How to write blog posts that are both SEO-friendly and on-brand

I’m super excited to share today’s blog post because the topic is inspired by a question that was asked during one of my recent daily Instagram Live Q&A videos.

The question asked was “How can I write blog posts that are good for SEO but are also on-brand?”

I LOVE this question and decided it deserved it’s very own blog post where I share my best tips, things to consider and recommendations for writing blog posts that give you major SEO points but also remain on-brand and speak to your ideal audience.

Blogging isn’t rocket science, but it does require a little thought, planning and effort if you want to do it right. Good writing is a skill, but it’s something that can be improved over time with a little practice and guidance. At the same time, creating blog content that is SEO-friendly is a whole other ballgame than writing a random ol’ blog post just for the heck of it.

Listen, no one wants to write a blog post that has lots of strong SEO elements but comes across as robotic, impersonal or cold. Even if super corporate is your vibe, I know we can do better than that!

Instead, the goal is to write blog posts that tick all the SEO boxes but are still easy to read and undeniably YOU & YOUR BRAND.

In today’s post, I’m going to help you find the balance by giving you real, actionable points and recommendations for you to follow and implement on your own blog!

Whether you’re a blogger, solopreneur, small brand or business or all the way up to a large company, this post is for you!

So sit back, grab a fresh beverage and let’s talk about on-brand and SEO-friendly blogging!

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What to do if your website's organic search traffic has DROPPED because of the pandemic
What to do if your website's organic search traffic has DROPPED because of the pandemic

News flash : there’s a global pandemic going on 😷

At this point, we’re several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to make the most of it. We don’t want to just keep our heads above water - nope, we want to THRIVE during the madness!

This pandemic has brought about a total upheaval of day to day life, as well as business. Literally EVERYTHING has changed - we’re all staying at home, many people are working from home for the first time ever, social distancing is mandatory, and we likely haven’t seen our loved ones IRL in a long time.

Politicians are delivering daily updates that often make our heads spin. Breaking news from the WHO is now required reading. Government alerts are popping off. Our phones are blowing up with notifications of Insta Lives. It’s wild.

We’ve also seen a complete disruption of digital behaviour and the craziest thing is that it pretty much happened over night back in mid-March 2020! People are glued to their screens (phones, laptops, TVs, etc.) and we’re spending more time than ever online …. but not always in the ways that you might expect.

This situation means different things for different people, brands and businesses - and yes, that means your website and it’s traffic are going to look different from what you’re used to.

For some industries, this global pandemic has been a blessing and business is better than ever - Amazon, Netflix and Zoom are booming and stacking mad cash right now.

However, many other industries & niches have taken a major hit. A change in consumer habits has a direct impact on website traffic, organic online searches and even businesses’ bottom lines.

This is particularly true for North American or European-based websites, brands & businesses.

You might have unexpectedly found yourself in this unfortunate situation and maybe you’re freaking out that your website traffic has DROPPED and your business is suffering. If you have, that sucks and I’m truly sorry…. but rest assured that it’s not all doom and gloom! I’m here to help you out as best as I can and reassure you that it won’t be this way forever.

In this blog post, we’re going to go over what to do if your website’s traffic has dropped or taken a hit because of COVID-19.

Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this drop in traffic & business with clear eyes and your head on straight.

After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to improve your situation, and hopefully boost your website traffic and set your business up for future success.

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Updating your website during the COVID-19 pandemic
Updating your website during the COVID-19 pandemic

Let’s cut right to the chase: we’re several weeks into the COVID-19 global pandemic and sh*t’s getting real.

These are absolutely wild and crazy times and I often catch myself thinking, what in the actual heck is going on right now?!?!?!?!?

We’ve never experienced anything like this - the whole Corona virus situation and it’s impact on the world is truly unprecedented.

Personally, I feel like I’m stuck on an emotional rollercoaster and I don’t know when it’ll end. Some days are great, I feel high vibe and excited about work…. whereas other days are a struggle because I get so caught up in the hardships and challenges we’re facing collectively.

That being said, now more than ever I want to SHOW UP and YOU in any way that I can! Whether that’s my audience of casual blog readers, my amazing newsletter community or my beloved clients & customers, I am here to help you as best as I can.

My area of expertise is obviously Squarespace web design/development and Squarespace SEO, so that’s what I’m going to go over here today.

My inbox has BLOWN UP over the past few weeks with panicked questions from people who need help with their websites now. Many businesses are moving online (no easy task), and everyone is looking for help updating website content, collecting orders, setting up email newsletters to communicate with clients & customers, ramping up SEO... it’s a lot!

In this blog post, I’m going to share actionable updates you can make TODAY to your website to make sure that you’re totally covered during the COVID-19 pandemic. I will use lots of Squarespace-specific tips/recommendations but even if your website runs on another platform, I know you will still find these instructions helpful!

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How to change a Squarespace blog post's publication date - video tutorial
How to change a Squarespace blog post's publication date - video tutorial

Blogging and creating content for your website is rarely a “publish and never touch it again” situation.

It’s quite common to go back to old blog posts that you published a long time ago and update their content, improve the information, make it more current and increase the value to both search engines and visitors.

This is actually something i’ve been doing on my own website, and even though it takes a lot of time and effort to improve all of these previously published blog posts, I can already see some major SEO benefits! We’re talking an increase in website traffic, higher conversion rates, more opt-ins to my newsletter and higher rankings for my desired keywords and keyphrases. Yassss queen!

Once you decide to go back to these blog posts and pump them up with a second life, you probably want to update the blog post’s publication date while you’re at it since this can be an SEO factor.

I’ve already answered the question “Does changing a blog post’s publication date affect SEO?” so if you haven’t already, be sure to read that post for more information and a better understanding of what’s going on in Google’s mind.

But in this post specifically, I’m going to show you exactly how to change/update a Squarespace blog post’s publication date with clear, easy to follow instructions.

We’re looking at changing the publication date for blog posts that you’ve already published, as well as draft blog posts that are scheduled to go live in the future.

Click play to watch the video tutorial below or read on for written instructions!

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Setting up business information on your Squarespace website
Setting up business information on your Squarespace website

Hey there hunnis, happy Thursday! Another glorious summer week is wrapping up, I hope you’re getting excited for the weekend like I am :)

WELCOME BACK to Day 14 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2.5 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog.

This Live Video Training Extravaganza was supposed to be a 1-week-and-done situation but honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too. LET THE GOOD TIMES ROLL!

So we’re back at it again and you can watch even more of these daily lessons as I keep creating content for you!

This morning’s video was glorious (duh) and I know you’ll get lots of out the info I shared, whether you’re doing the whole DIY thing on your Squarespace website or if you’ve worked with a web designer/developer and want to make sure that you fully understand all the settings in place on your website.

In today’s video training, we talked about setting up business information for your Squarespace website.

Whether you’re a bricks & mortar business that has a physical location with real hours of operation, or you’re more of an online services based business, or even a blogger, everyone’s gotta have some sort of contact and business information on their website!

But depending on what your needs are and how you serve your online audience, clients and customers, that business information might be displayed differently or more thoroughly.

I’m sharing these business information settings and suggestions with you and fully explaining how they work because many people miss out on this step, or aren’t taking full advantage of all the ways they can improve user experience by including the business information on their website. Common mistake but totally avoidable!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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6 settings to set up on your Squarespace website
6 settings to set up on your Squarespace website

Hello hello and happy Wednesday! Hump day, wuddup.

WELCOME BACK to lucky Day 13 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2.5 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog.

This Live Video Training Extravaganza was supposed to be a 1-week-and-done situation but honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too. LET THE GOOD TIMES ROLL!

So we’re back at it again and you can watch even more of these daily lessons as I keep creating content for you!

Today’s video was another good one (obvi) and I know you’ll get lots of out the info I shared, whether you’re doing the whole DIY thing on your Squarespace website or if you’ve worked with a web designer/developer and want to make sure that you fully understand all the settings in place on your website.

In today’s video training, we talked all 6 settings to set up on your Squarespace website.

I’m sharing these settings with you and fully explaining how they work because many people miss out on this step, or have the wrong settings in place - which does a major disservice to their website. Whoops!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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Colors and Squarespace web design
Colors and Squarespace web design

Hello hello and happy Tuesday!

WELCOME BACK to Day 12 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog. And honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too! LET THE GOOD TIMES ROLL!

So we’re back for more and you can watch even more of these daily lessons as I keep creating content for you!

Today’s video was really fun, even featuring a guest appearance from a low-flying helicopter haha!

On top of all that excitement, we talked all about incorporating color into your Squarespace website design.

From color as an accent in buttons/links/logos/site titles to background sections on index pages to colored footers, we cover it all!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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BusinessCharlotte O'Harainstagram, Instagram Live, weekly roundup, my businessComment