Why every website needs a blog, yours included.

One of my favourite parts about getting new clients’ websites up and running is how excited they are leading up to the launch!

They follow my recommendations step for step by preparing compelling copy for the pages of their website, taking beautiful photos, setting up social media accounts and syncing up their email lists. In these areas, so many business owners excel. They really “get it”.

But when it comes to blogging? Heck no!

This is where I see business owners across all industries messing up and sabotaging the success of their websites.

Most people don’t realize how important it is to include a blog section on their website, and this is because they honestly don’t understand how valuable a blog can be. It isn’t a matter of being lazy or “too busy” to have a blog; on the contrary, if more people knew how useful blogs can be to their businesses, I bet more business owners would focus their efforts on blogging.

In this article, I’m going to explain exactly why your website needs a blog (no matter your industry!) and why you should regularly create content for it.

Web Design/DevelopmentCharlotte O'HaraAugust 8, 2016blogging, online business, seo, squarespace seo seriesComment

Advertising on your website - is it worth it?

One of the more exciting aspects of running a website is when you start to think about monetizing your site. More often than not, the first think you'll think about is making money through advertising. Oh yes, my friends. Today we are going to talk cold hard cash and I know that's got you pumped.

Believe it or not, however, this discussion is about way more than just money. It offers a very insightful look into your business strategy, says a lot about how you run your website and also how you want your audience to interact with the website.

Including advertising on a website used to be pretty darn popular. Almost everyone seemed to sign up for an ad network once they reached a somewhat respectable audience size.

So has that changed? This article explores that question and also examine why websites are trending away from advertising.

Tech TipsCharlotte O'HaraJune 28, 2016advertising, monetizationComment

Squarespace vs. WordPress : The Great Debate

Creating a new website is both thrilling and nerve racking, especially if this is your first rodeo. Before you can get serious about creating content, outlining your brand and style guide, or even setting up social media accounts, the first step is to begin building the website on the back end.

But wait, what is “the back end”? What does that even mean?

Most websites are built using a CMS (Content Management System) like Squarespace or WordPress, and in today’s article, we’re going to break down the differences between the two.

Squarespace and WordPress are both wonderful platforms on which you can build a website, each with their own pros and cons. Deciding which platform to use is a personal matter, and it’s important to understand how they differ so that you can make the choice that works best for you and your business.

Why I Build Client Websites On Squarespace

Like many web designers/developers, I used to be an adamant WordPress (WP) supporter. I loved how WordPress gave me full control over my every single aspect of my website and that I could get it to behave exactly how I wanted at all times. I worked with everyday so I was very comfortable creating, maintaining and updating websites (both mine and my clients’) on WordPress.

But fast-forward to the present and I’ve changed my position and now I am standing on the mountain top singing praises of SquareSpace instead.

Today, I build all my clients’ websites on the SquareSpace platform and encourage anyone taking the DYI route to do the same.

So what changed? Why did I make the switch from WordPress to SquareSpace as the platform of choice for all my client websites?

When I thought critically about my clients’ goals and what they needed from their websites, SquareSpace came out on top in every way. Read on to learn why.

Business, Squarespace, Tech Tips, Web Design/DevelopmentCharlotte O'HaraJune 7, 2016squarespace, my businessComment

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