Bounce rate.
If you’ve ever tinkered around in Google Analytics or spent time reading up on SEO, you might have come across the term ‘bounce rate’. But, I think we can agree that it’s not exactly the easiest term to understand.
What does bounce rate mean? How do you find it? Does it affect your website’s rankings?
These are all valid questions and once you understand the metric, you’ll be able to apply it to your own website strategy.
Read MoreRecently I was perusing design articles online and came across a wonderful piece about the evolution of images in a digital landscape. The article included the following quote that I want to share with you today:
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities and they can make or break them in the marketplace - David Ogilvy
David Ogilvy was a tycoon and is often credited as being the father of advertising. So yeah, he was a big deal and is a good person to take advice from.
His remarks on images are spot on and they can be applied to pretty much any industry or business type, no matter what form of images they use.
One of my favourite parts of building a website is selecting the images that will be included in the various pages. This is a hugely important step because website images cannot be overlooked. They are one of the main pillars of your overall brand identity and they greatly define how your audience perceives you (and your brand) online.
Read MoreAs a web designer/developer, one of the questions I’m asked all the time is how to protect and back up a website.
This is a valid question that many business owners have. After all, a website is the online home of any business so it’s necessary that it stays live and up to date at all times.
If you've been read any articles through my blog or worked with me in the past, you'll know I'm a huge fan of SS (here’s why). It's a wonderful platform for many reasons but as you'd expect, it differs from other content management systems like Wordpress in several ways. One of the key differences is how website are backed up and not everyone understands how Squarespace protects live content. They also aren’t sure what responsibilities, if any, fall on Squarespace users and the website’s manager and what Squarespace takes care of itself.
We’re going to clear all that up today so that you can feel confident that your website will be safe and protected.
I’ll explain what it means to back up your website, and also show you how I back up my own Squarespace website, as well as the other websites I manage.
Read MoreIf you're on the fence about including videos in your website, I'm here to tell you to stop hesitating and add 'em today!
Adding videos to your website increase engagement and does a better job at keeping visitors on your page. Sound great, right?
Videos can be used in lots of different ways on your website but the experts agree, videos are a great feature for many reasons:
Now that I've convinced you to start adding videos to your website, you might not be sure where to start and how to do that. Don't worry, my friend, I've got you covered!
I've created a short video tutorial to go along with this post to show you how easy it is to add a video to your Squarespace website.
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