Roundup of this week's daily Instagram Live video training replays (April 27 - May 3, 2020)

Live video trainings about squarespace websites, seo and online marketing weekly roundup 4.png

Hi there and welcome back to another weekly roundup post where I share all the replays of my daily Instagram Live training videos!

We switched up the format this week and instead of doing daily Q&A videos, we are now doing deeper-dive training videos. Each day we pick a topic about Squarespace websites, SEO and online marketing and get much more in-depth than before. These training videos are extremely actionable and filled with tips that you can use starting TODAY on your own website and digital strategy plan.

If you’re new around here or just catching up, you can read about why I'm starting daily Instagram Live Q&A video trainings to support my audience and web design & SEO clients during the COVID-19 global pandemic.

Make sure you also check out the Q&A replay videos for Week 1 and Week 2 and Week 3 right here!

Here’s what you need to know about these daily Instagram Live training videos:

WHERE: on my Instagram profile, @lottieohara
WHEN: Monday-Friday @ 9am PST * BONUS THIS WEEK: Saturday & Sunday too!
WHAT: daily trainings all about Squarespace websites, SEO and online marketing
REPLAYS: uploaded onto Youtube channel and also shared here in a weekly roundup blog post

If you have a question that you’d like me to answer during these daily Instagram Lives, you can:

  • send me an email

  • send me a DM on Instagram

  • comment on a Youtube replay video

  • comment on this blog post!

Top Squarespace SEO - Doors open with Early bird pricing on Friday May 1!

Exciting news! Doors to my signature course, Top Squarespace SEO, open this Friday May 1 @ 9am EST! I am SO EXCITED because the course has been totally revamped with brand new content, re-recorded and updated videos for spring 2020, and new payment options available! Early bird pricing kicks off this Friday and I can’t wait to welcome you as a new student in this cohort

Join the Top Squarespace SEO waitlist

Alright, I’ve included the replay videos for this week’s Instagram Live training videos and I hope you find them helpful. Enjoy :)

Using your website strategically during the pandemic - Daily Instagram Live Training Video for Monday April 27, 2020

 
 

Here’s what we covered in this video:

  • businesses are changing and moving online like never before

  • go where your customers are - ONLINE, email marketing, social media

  • send social media and email newsletter back to your website where you have greater control

  • update website's home page, navigation, contact page and anything else people need in order to book your services, purchase your products or explore your offerings as easily as possible

  • plan out website/blog content and strategy with a heavy focus on SEO

  • online marketing: free vs paid. short wins vs long term plans

  • SEO - more important than ever, this is NOT something to snooze on!

4 myths & misconceptions about Squarespace SEO - Daily Instagram Live Training Video for Tuesday April 28, 2020

 
 

Here’s what we covered in this video:

The biggest and most common things that people get wrong about Squarespace SEO:

  1. Squarespace is bad for SEO

  2. All Squarespace templates are equally good for SEO

  3. If you switch from Wordpress to Squarespace, your SEO will drop

  4. Now is a bad or weird time to focus on SEO

Plus I shared a personal story about an email I received where someone told me to “lay off all the SEO talk, people are dying” - how that made me feel and what I did about it! You can read more about that in this blog post, Is it weird, bad, icky or shameful to focus on SEO and growing your website right now?

Where to start if you want to grow your Squarespace website - Daily Instagram Live Training Video for Wednesday April 29, 2020

 
 

Here’s what we covered in this video:

  • Start with your goals: why do you want to grow? who do you want to reach? what outcomes are you looking for (email newsletter opt ins, product sales, inquiries of services, etc.)

  • Back end Squarespace settings related to SEO: verify domain with Google Search Console, Squarespace page's SEO title & descriptions, Squarespace SEO site description, etc.

  • Audit your website's pages and blog posts. Review content, see what needs to be removed, updated or added. Consider things like titles, headers, body content, images & names, keywords, etc.

  • Keywords: identify the keywords you want to rank for vs what your ideal audience is searching, how you use keywords across your Squarespace website, where to add them, etc.

  • Content planning & creation : focus on your Squarespace blog, creating posts for your ideal audience that target your desired keywords. Consistent publishing schedule.

  • Advanced SEO strategies like link building (when another website links back to your website)

Biggest wastes of time for Squarespace SEO and growing your website - Daily Instagram Live Training Video for Thursday April 30, 2020

 
 

Here’s what we covered in this video:

  • Trying to do everything at once

  • Quantity over quality backlinks -

  • Wasting paid advertising traffic (ignoring long term strategies) -Not starting at all!

Final Thoughts

Thanks so much to everyone who tunes in and watches these daily Instagram Live training videos or catches the replays!

I LOVE all the questions I’ve received so far so keep ‘em coming - email me, DM' me, leave a comment, send a carrier pigeon, IDGAF - I just want to hear from you :)

Additional weekly roundup blog posts of my Instagram Live Q&A replay videos:

I’ll be back again next week with even more daily Instagram Q&A Live videos! Monday-Friday @ 9am PST, see you there xo

Charlotte's Instagram

You can also check out my new Youtube playlist where I’ve uploaded all the daily Instagram Live Q&A videos.

Looking forward to answering all your website, SEO and online marketing questions next week, take care and see you soon!

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Hello hello and WELCOME BACK to another highly requested blog post/video tutorial!

Today, I’m sharing 6 things that make your Squarespace website legit … aka, how to ensure that your site doesn’t scream DIY.

It’s a combo of design, user experience and yes, of course, Squarespace SEO :)

These factors come up time and time again with my clients, students and casual blog readers/YT subscribers alike - doesn’t matter what type of website or industry you’re in, I don’t want to see you making any of these mistakes! I’m laying it all out for you so that you can work your way through this quick list, make any required changes in the blink of an eye, and get yourself one step closer to the website of your dreams.

Cause remember, you don’t know what you don’t know until suddenly you know better…. and I’m here to show you the way!

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - either way, I want you to go through this quick list to confirm that yes, your website does in fact look legit.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

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We’ve been on a roll with all the link-related content over in our little corner of the internet lately and guess what - the fun continues! 😂

Today we’re talking all about anchor text - what it is, 4 different types, how to set them up on your Squarespace website and what it means for SEO.

Whether we’re talking about a web page, blog post, product page, sales page, landing page, or pretty much any other page/part of your Squarespace website, odds are you’ll have some sort of link…. and as such, it’s important to set them up correctly using the proper anchor text!

It’s simple stuff, anyone can set up an anchor text link with a basic tutorial! But if you want to get the most SEO value and keyword relevance as possible, then you should do it strategically!

This is where I come in :) 🙋‍♀️

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

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Read the blog post or watch the video tutorial below - you’ll see how simple anchor text links are to set up, and how you can get the most out of them on your Squarespace website.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Alright, let’s get straight to it - read the post and watch the video tutorial below to learn everything there is to know about anchor text, Squarespace links and SEO!

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I’m super excited to share today’s blog post because the topic is inspired by a question that was asked during one of my recent daily Instagram Live Q&A videos.

The question asked was “How can I write blog posts that are good for SEO but are also on-brand?”

I LOVE this question and decided it deserved it’s very own blog post where I share my best tips, things to consider and recommendations for writing blog posts that give you major SEO points but also remain on-brand and speak to your ideal audience.

Blogging isn’t rocket science, but it does require a little thought, planning and effort if you want to do it right. Good writing is a skill, but it’s something that can be improved over time with a little practice and guidance. At the same time, creating blog content that is SEO-friendly is a whole other ballgame than writing a random ol’ blog post just for the heck of it.

Listen, no one wants to write a blog post that has lots of strong SEO elements but comes across as robotic, impersonal or cold. Even if super corporate is your vibe, I know we can do better than that!

Instead, the goal is to write blog posts that tick all the SEO boxes but are still easy to read and undeniably YOU & YOUR BRAND.

In today’s post, I’m going to help you find the balance by giving you real, actionable points and recommendations for you to follow and implement on your own blog!

Whether you’re a blogger, solopreneur, small brand or business or all the way up to a large company, this post is for you!

So sit back, grab a fresh beverage and let’s talk about on-brand and SEO-friendly blogging!

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News flash : there’s a global pandemic going on 😷

At this point, we’re several weeks in and the initial shock over COVID-19 has passed… but now we’re faced with this “new normal” situation and everyone’s doing their best to figure out how to make the most of it. We don’t want to just keep our heads above water - nope, we want to THRIVE during the madness!

This pandemic has brought about a total upheaval of day to day life, as well as business. Literally EVERYTHING has changed - we’re all staying at home, many people are working from home for the first time ever, social distancing is mandatory, and we likely haven’t seen our loved ones IRL in a long time.

Politicians are delivering daily updates that often make our heads spin. Breaking news from the WHO is now required reading. Government alerts are popping off. Our phones are blowing up with notifications of Insta Lives. It’s wild.

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However, many other industries & niches have taken a major hit. A change in consumer habits has a direct impact on website traffic, organic online searches and even businesses’ bottom lines.

This is particularly true for North American or European-based websites, brands & businesses.

You might have unexpectedly found yourself in this unfortunate situation and maybe you’re freaking out that your website traffic has DROPPED and your business is suffering. If you have, that sucks and I’m truly sorry…. but rest assured that it’s not all doom and gloom! I’m here to help you out as best as I can and reassure you that it won’t be this way forever.

In this blog post, we’re going to go over what to do if your website’s traffic has dropped or taken a hit because of COVID-19.

Whether you’re an independent content creator/blogger, a small business or brand, or a bigger company, I want you to take a step back and look at this drop in traffic & business with clear eyes and your head on straight.

After you’ve read this post, I want you to feel like you have a plan and actionable steps that you can follow to improve your situation, and hopefully boost your website traffic and set your business up for future success.

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Let’s cut right to the chase: we’re several weeks into the COVID-19 global pandemic and sh*t’s getting real.

These are absolutely wild and crazy times and I often catch myself thinking, what in the actual heck is going on right now?!?!?!?!?

We’ve never experienced anything like this - the whole Corona virus situation and it’s impact on the world is truly unprecedented.

Personally, I feel like I’m stuck on an emotional rollercoaster and I don’t know when it’ll end. Some days are great, I feel high vibe and excited about work…. whereas other days are a struggle because I get so caught up in the hardships and challenges we’re facing collectively.

That being said, now more than ever I want to SHOW UP and YOU in any way that I can! Whether that’s my audience of casual blog readers, my amazing newsletter community or my beloved clients & customers, I am here to help you as best as I can.

My area of expertise is obviously Squarespace web design/development and Squarespace SEO, so that’s what I’m going to go over here today.

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In this blog post, I’m going to share actionable updates you can make TODAY to your website to make sure that you’re totally covered during the COVID-19 pandemic. I will use lots of Squarespace-specific tips/recommendations but even if your website runs on another platform, I know you will still find these instructions helpful!

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It’s quite common to go back to old blog posts that you published a long time ago and update their content, improve the information, make it more current and increase the value to both search engines and visitors.

This is actually something i’ve been doing on my own website, and even though it takes a lot of time and effort to improve all of these previously published blog posts, I can already see some major SEO benefits! We’re talking an increase in website traffic, higher conversion rates, more opt-ins to my newsletter and higher rankings for my desired keywords and keyphrases. Yassss queen!

Once you decide to go back to these blog posts and pump them up with a second life, you probably want to update the blog post’s publication date while you’re at it since this can be an SEO factor.

I’ve already answered the question “Does changing a blog post’s publication date affect SEO?” so if you haven’t already, be sure to read that post for more information and a better understanding of what’s going on in Google’s mind.

But in this post specifically, I’m going to show you exactly how to change/update a Squarespace blog post’s publication date with clear, easy to follow instructions.

We’re looking at changing the publication date for blog posts that you’ve already published, as well as draft blog posts that are scheduled to go live in the future.

Click play to watch the video tutorial below or read on for written instructions!

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Setting up business information on your Squarespace website

Hey there hunnis, happy Thursday! Another glorious summer week is wrapping up, I hope you’re getting excited for the weekend like I am :)

WELCOME BACK to Day 14 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2.5 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog.

This Live Video Training Extravaganza was supposed to be a 1-week-and-done situation but honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too. LET THE GOOD TIMES ROLL!

So we’re back at it again and you can watch even more of these daily lessons as I keep creating content for you!

This morning’s video was glorious (duh) and I know you’ll get lots of out the info I shared, whether you’re doing the whole DIY thing on your Squarespace website or if you’ve worked with a web designer/developer and want to make sure that you fully understand all the settings in place on your website.

In today’s video training, we talked about setting up business information for your Squarespace website.

Whether you’re a bricks & mortar business that has a physical location with real hours of operation, or you’re more of an online services based business, or even a blogger, everyone’s gotta have some sort of contact and business information on their website!

But depending on what your needs are and how you serve your online audience, clients and customers, that business information might be displayed differently or more thoroughly.

I’m sharing these business information settings and suggestions with you and fully explaining how they work because many people miss out on this step, or aren’t taking full advantage of all the ways they can improve user experience by including the business information on their website. Common mistake but totally avoidable!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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6 settings to set up on your Squarespace website

Hello hello and happy Wednesday! Hump day, wuddup.

WELCOME BACK to lucky Day 13 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2.5 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog.

This Live Video Training Extravaganza was supposed to be a 1-week-and-done situation but honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too. LET THE GOOD TIMES ROLL!

So we’re back at it again and you can watch even more of these daily lessons as I keep creating content for you!

Today’s video was another good one (obvi) and I know you’ll get lots of out the info I shared, whether you’re doing the whole DIY thing on your Squarespace website or if you’ve worked with a web designer/developer and want to make sure that you fully understand all the settings in place on your website.

In today’s video training, we talked all 6 settings to set up on your Squarespace website.

I’m sharing these settings with you and fully explaining how they work because many people miss out on this step, or have the wrong settings in place - which does a major disservice to their website. Whoops!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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Colors and Squarespace web design

Hello hello and happy Tuesday!

WELCOME BACK to Day 12 (!!!) of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you! Week 3, hot dang.

Quick summary: every day for the past 2 weeks, I’ve hosted a free live video training over on my Youtube channel and shared those replays here on the blog. And honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too! LET THE GOOD TIMES ROLL!

So we’re back for more and you can watch even more of these daily lessons as I keep creating content for you!

Today’s video was really fun, even featuring a guest appearance from a low-flying helicopter haha!

On top of all that excitement, we talked all about incorporating color into your Squarespace website design.

From color as an accent in buttons/links/logos/site titles to background sections on index pages to colored footers, we cover it all!

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

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BusinessCharlotte O'Harainstagram, Instagram Live, weekly roundup, my business, top squarespace seo, tssComment