Running a website can often feel like you're juggling about ten different balls in the air trying to keep everything afloat.
There are so many moving parts to having a website that it can sometimes feel like you're always "working" but not always seeing results. For most websites, the goal is to generate traffic and increase sales of a product or service. This goal is quantifiable and possible to achieve...so long as you go about it systematically.
Depending on which "expert" you listen to, they will tell you that to increase traffic to your website you have to do more of one thing. They might tell you to focus your efforts on social media, email marketing, networking at industry events, content creation, etc. All of those strategies are valid but by trying to do everything at once, you'll spread yourself too thin and won't see any results.
Today's article is focused on how to use social media to drive traffic back to your website. The rest of the topics listed above? Those are for another day, my friend.
Be sure to grab my FREE checklist on how to drive traffic from social media to your website!
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