How to blend the technical and creative / intuitive sides of Squarespace SEO

Hello hello and WELCOME BACK to another highly requested blog post/video tutorial!

Today, I’m sharing 6 things that make your Squarespace website legit … aka, how to ensure that your site doesn’t scream DIY.

It’s a combo of design, user experience and yes, of course, Squarespace SEO :)

These factors come up time and time again with my clients, students and casual blog readers/YT subscribers alike - doesn’t matter what type of website or industry you’re in, I don’t want to see you making any of these mistakes! I’m laying it all out for you so that you can work your way through this quick list, make any required changes in the blink of an eye, and get yourself one step closer to the website of your dreams.

Cause remember, you don’t know what you don’t know until suddenly you know better…. and I’m here to show you the way!

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, yes Charlotte I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - either way, I want you to go through this quick list to confirm that yes, your website does in fact look legit.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Let’s dive right in - read the post or watch the video tutorial below to see 6 things that make your Squarespace website legit!

Everything you need to know about Squarespace Page Titles

What makes up a website? Do you think of a collection of pages that display a variety of content? If we agree that a website is something along those lines, the next question to ask yourself is how does a visitor move around the site?

First off, there’s the home page where visitors initially land on your website. From there they navigate around to different pages of the site. Users often hop between pages by clicking through to the content they’re looking for, and that’s often indicated by the Page Title. For example, if you want to read the blog, you’ll click the “Blog” link. Or if you want to shop a brand’s products, you might click “Shop” or “Products”.

As a website owner, your goal is to make it as easy and straightforward as possible for visitors on your site to access the information they’re looking for.

This is where Page Titles come in!

Should you create a custom “404 not found” page for your Squarespace website? - video tutorial

If you've spent more than 5 minutes on the internet, you've probably clicked on a link on a website only to get the "Oops that page doesn't exist!" message. You know the one I'm talking about, yes?

Even if you don't know it by name, you know what a "404 not found page" is.

This fancy-sounding "404 not found" page is surprisingly easy to set up on the Squarespace back end, and it's a quick & easy step that will major improve your website. From both a design and user-experience point of view, I definitely recommend taking a few minutes to set one up.

Many people who go the DIY route forget to customize this page or don't understand why it's important to customize in the first place.

My friend, I know you're not an amateur techie so it's time to get one in up and running if you don't have it created already.

In today's video tutorial, I'm going to fill you in on the humble and often-overlooked "404 not found" page and show you how to create one for your Squarespace website!

If you want a professional website that doesn't look or act like a basic default Squarespace template, you'll want to customize this page asap.

How to add a search box to your Squarespace website - video tutorial

When it comes to designing a website, many people overlook the importance web usability. If the goal is to make it as easy as possible for visitors to access important information, we must give a shoutout to the (under appreciated) search box. Many websites are missing a search box and this is no bueno! Luckily for you, it's a quick fix that packs a major punch.

There are two common places that visitors expect to see a search box, and that is in the footer and on the blog page. If your website doesn't have a search box yet, take this tutorial as a hint that you should add one today! It might make sense to add a search box to one or both of these locations - the choice is totally up to you and how you can best serve your audience.

This video tutorial will tell you why it's so important to have a search box on your website, and will show you how to add a search box to your site's footer and blog page.

squarespace seo checklist

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squarespace seo checklist

DOWNLOAD THE CHECKLIST TODAY!

Thank you!