50 things you need to know about Squarespace SEO

“Bigger is better” - I bet you’ve heard that one before. Sometimes that statement rings true and in other cases, it’s more about what you do with what you have that matters.

When it comes to your website, however? Heck yes, 100% agree - bigger is better!

There are so many benefits to bigger and better websites - wide reach and impact, a deeper understanding of your audience, increased revenue from products/services/ads, affiliate opportunities, etc. An increase in website traffic almost always leads to better results and more money in your pocket, so it’s worth getting strategic here. 

I’ve used the SEO tips below on my own website, as well as my client’s sites, and I know first hand that they result in higher traffic. Even spending just a few hours a month on SEO will lead to major growth, so it’s not like you have to become an expert to get results!

I'm sharing EVERYTHING you need to know about Squarespace SEO in this post so get comfy and settled, this post is gold.

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How to add and style buttons on a Squarespace banner image - video tutorial

Isn’t it funny how something so small can pack a big punch? One little tweak and all of a sudden WHAM, you’ve got a totally different result.

I’ve noticed that small yet intentional elements can heighten design in a major way, and this is particularly true when you look at header images.

Many modern websites are styled with a large, full-width banner image that greets you when you first land on a page. There’s often a background image with text overlay on top. 

But if you want to take your design a step further and incorporate a really effective call to action? That’s where the beloved button comes in.

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How Analytics Can Improve The Ecommerce Customer Experience

Consumers are BORED.

SICK AND TIRED

of being marketed to — but they will happily share a positive customer experience with friends and family — and “as many as 89% of consumers began doing business with a competitor following a poor customer experience.” (source).

So how does the world of data and analytics intersect with the online customer experience? What can organizations, retailers, and individuals glean from analytics to help them form more meaningful and long-term bonds with clients and customers?

Here are key ways in which analytics can be fed back into your customer experience during multiple stages of the customer journey.

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The biggest lessons I’ve learned as a freelance web designer/developer

Normally these posts are saved for major business anniversaries and milestones. Here’s what I learned in my first year of business! or 5 lessons I learned on the way to seven figures!. Those are all fantastic reasons to write a post like this, but sometimes the inspiration strikes when you least expect it… in my case, while I was enjoying my daily Snickers bar.

Looking back on my business makes me smile and also cringe. There are SO many things I did wrong, but there’s also a lot I did right. I pushed outside of my comfort zone every day and decided to work through my limiting beliefs to get to the next level.

I’m proud of the work that I’ve done and the business I’m building, but it’s still fun to see how far I’ve come and what sticks out as the biggest lessons learned.

I want to share those today, both as something I can look back on sometime in the future AND hopefully to encourage anyone starting out on their own journey. A major thing that has kept me going through the struggles of running a business has been the idea that dumb people achieve success all the time so why can’t I? You have to go balls to the walls in order to get what you want and it's usually the people who are willing to put themselves out there, even when they feel silly/ridiculous/like an imposter, who come out on top.

Without further ado, here are the biggest lessons I’ve learned as a freelance web designer/developer.

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