What type of content should you include on a web page?

What type of content should you include on web pages | live video training extravaganza

Hello and happy Tuesday!

WELCOME BACK to Day 7 of the Live Video Training Extravaganza, we’re at it again with another week of free live video trainings and I am so excited to continue sharing this content with you!

Quick summary: every day last week, I hosted a free live video training on my Youtube channel and shared those replays here on the blog and honestly, it’s been so much fun that I wasn’t ready to stop quite yet… so I decided to continue these live video trainings into this week too! LET THE GOOD TIMES ROLL!

So we’re back for more and you can watch even more of these daily lessons as I keep creating content for you!

I’m just going to go ahead and say it : this Tuesday morning’s Day 7 live video training was soooo good & packed with value, and and I can’t wait for you to watch the replay.

In this video training, I talked about what type of content you should include on a web page.

Everything from text to images/visuals to page structure & formatting and more, we talk about it all!

This video training carries on from yesterday’s topic which was all about Sitemaps and the 4 pages every website must have so if you haven’t already, be sure to check that one out too.

Alright, that’s enough intro for one video… let’s get to the goods.

Click the live video training replay below to watch now!

What type of content should you include on your web pages?

Click play to watch the video above or on my Youtube channel

Here’s what we talked about in this live video training:

This is a question I get asked alllllll the time, both by my clients and my online audience and I’m so happy to answer it here for you today.

Depending on the type of website you have and the type of web page you’re building, that will influence the content that you prepare - DUH, right?

Before you begin:

Plan out, take notes and draft the web page content separately from the Squarespace page itself. Use a notebook, a Google or Word doc, whatever. Once you’re happy with all the content, THEN you can go into Squarespace and start building out the actual web page.

Communicate the important information to your audience

Whether that’s a site visitor or a potential client/customer, you want to be super clear in your written text (website copy) and make sure that you’re speaking directly to your ideal audience. Explain who you are, your business/brand and what your offerings are, but do it in a way that your website visitors will think “Dang, this speaks directly to me - I’m in the right place”.

Don’t just talk about features & outline & description - explain the value, benefits and end result, because that’s how you’ll create enough emotional connection that people will book your services or purchase your product/offering. Particularly important for Services, About and product pages but really, it applies site wide.

Again, create and refine the written text of your web page in a separate google Doc to make sure you really get it right, before you go to build the page in Squarespace (or whatever platform you’re using).

Format the web page content correctly

Once you’ve got the web page content or written copy all figured out, the next thing to do is to format it correctly.

Here’s what I want you to keep in mind:

  • Page title

  • Headers (H1, H2, H3 - hierarchical)

  • Body text

  • Quotes (if applicable)

Also, think long and hard about how you’re incorporating keywords strategically for SEO benefits into the web page content itself.

A few other things to keep in mind when formatting the web page content:

  • Images - more info on this below

  • Videos

  • URL slug

  • Product or Event descriptions

Formatting your web page content correctly is really important for two main reasons. First of all, it’s a major User Experience (UX) factor - imagine a real life human lands on your website - you want to make sure that they can easily read and understand the content of the web page. Secondly, this helps search engines crawl and index the content of your web page correctly, picking up on all the important details, keywords and information. Formatting your web pages correctly is a big SEO factor.

Remember that SEO is an art, not a science. There’s so much to learn about Squarespace SEO which is why I have written about it a lot - it’s the most popular topic on my blog by far. Check out my Squarespace SEO page for more resources, blog posts & video tutorials and get your copy of my Squarespace SEO Checklist for free!

Adding & incorporating visual content

You do not want one long page of text - nope! Web pages communicate so much information and you want to do that in multiple ways - text is great but you should also incorporate visual elements such as photos, images, graphics, icons, etc.

Web pages are often built with a banner image at the top and then the rest of the text/copy below, but you can also integrate visuals within the main page content too. This works for both Regular and Index pages, when you start actually building it out in Squarespace.

Again, I recommend drafting this all out in your separate document before you begin building the page, so that you can really see how things all work together and ensure that the visuals fit your brand identity and are cohesive in terms of look & feel. There needs to be continuity in the visuals between pages on your website.

Related: How to prepare content for your website

Also, think about how you might use separate sections with different background colour blocks (a feature that many index pages use).

A word of the wise: any time you include an image on your Squarespace website, be sure to name the photo correctly for increased SEO.

Build the web page in Squarespace

Whether you’re working with a web designer/developer or DIY’ing your site, you can then go ahead and build the site once you’ve got all the content ready!

Depending on the type of web page and the structure you have in mind, you will build the page differently. The two common options are Regular or Index pages. Index pages offer more customization and added functionality than a regular page.

Regular pages are wonderful for minimalist & basic designs- use basic content blocks to insert text, images, video, line dividers, spacing, etc.

If you want added page formatting, extra design elements or functionality, then you will probably choose to build using Index pages. This is particularly great if you want to include additional full-width background colors or images throughout the web page, not just at the header section (which sits at the top of the page). Index pages are a bit more involved to build.

Related : How does SEO work for Squarespace Index Pages?

Refer back to your draft document/outline to guide you on how to build out the web page.

Build out page content on whatever type of page works best for you, but also ensure that you style and format the content correctly.

Email list opt-in & CTA

Every web page needs a call-to-action (CTA) and often this is for people to join your newsletter or email list! Offering a freebie in exchange for joining the email list is a popular strategy.


  1. Launch Your Best Site (email course)

  2. Squarespace SEO Checklist


As I mentioned, this video is for Tuesday, Day 7 and we’re continuing with another week of my Live Video Training Extravaganza! I’m PUMPED to be sharing so much free content, knowledge, information, strategies and tech tips with you for another week :)

I’ll be going live every day over on my Youtube channel again all week, sharing a free video training all about Squarespace, SEO, web design & development, online business, and a whole lot more.

We’re going to be talking about how you can grow your website, connect with your ideal audience online, attract dream clients and customers, and improve the look/feel/functionality of your website. Ready to up-level? PERFECT because my friend, you are in the right place and I’m sharing all my “secrets” to get you there.

I have a few topics in mind but I’d LOVE to hear from you! If there’s anything you want me to talk about, any questions you want answered, any strategies you want me to debunk or explain, please let me know by leaving me a comment below. I’m open to suggestions because I want to make sure that these video trainings are super valuable and exactly what you’re dying to learn from me. So don’t be shy, consider this your invitation to pick my brain! I’ll be doing another Q&A video later this week (probably Friday).

See you back here tomorrow or over on my Youtube channel every day this week for even more of the Live Video Training Extravaganza! Thrilled that you’re here xoxo