Why you should start an email list today

Why you should start an email list today

When I first started my web design/development business, I thought that I would do client work all day long and that would be it. I figured my time would be spent building new websites, tweaking existing pages, reworking content and layouts, and creating cohesive visual brands for my clients.
 
And, for a while at least, I was totally on the mark.
 
But it didn’t take long before I started reading blog posts from other web designer/developers and online business owners (in a variety of different niches), and I noticed that they all seemed really focused on building their email list.
 
To be honest though, I wasn’t sold on this. Who was I to have a newsletter? Weren’t sleazy marketers the only ones who had email lists? Was there any value for regular freelancers, online service providers, or business owners in having an email list? Would I annoy people by sending them a weekly email and turn them off my business forever? These were just a few of the hesitations I had before I started my email list. 
 
Fast forward a few months, however, and I figured that if enough people were telling me that a certain action had a positive impact on their business, they probably aren’t all wrong. So I figured "what the heck", I’d give it a shot and start my own email list.
 
The verdict? It was one of the best decisions I’ve ever made for my business.
 

Expert Roundup : Using social media to support your website

Expert Roundup : Using social media to support your website

What comes to mind when you hear the words "social media"? 

Do you think about how much fun it can be to grow an audience on the platform of your choosing? How great it is to show off your products/services for free (or low cost)? How awesome it is to interact with your audience on a daily basis and see how they are engaging with your brand?

Or, on the flip side, do you get overwhelmed with how much of social media relies on pre-scheduling? Feel defeated whenever you see accounts growing faster than yours? Or get frustrated trying to maintain a picture-perfect aesthetic?

Trust me, we all experience feelings on every end of the spectrum when it comes to social media.

Social media is a powerful tool that holds an enormous amount of weight in your website's marketing efforts, but it doesn't come easy. It takes a lot of time and effort to build and maintain a strategic profile no matter which social media platform you're on.

But believe me when I tell you that social media is one of the greatest ways to drive traffic back to your website and support your business efforts. It just takes a bit of know-how!

Should social media growth be the focus of every business?

Should social media growth be the focus of every business?

Exciting news, my friends: I was on my first podcast!!!

One of my online buddies Jessica co-hosts the podcast All Up In Your Lady Business and recently featured me in an on-air coaching call.

I asked if social media growth should be a goal for my business and whether a large following was necessary to run a successful business. We covered a lot in this episode and I know you'll get lots of actionable advice in our conversation!

I was open and honest about how I've been able to grow my business up to this point without a large social media following, what strategies I've relied on instead, and how I'm going to shift things around moving forward.

How to add a search box to your Squarespace website - video tutorial

How to add a search box to your Squarespace website - video tutorial

When it comes to designing a website, many people overlook the importance web usability. If the goal is to make it as easy as possible for visitors to access important information, we must give a shoutout to the (under appreciated) search box. Many websites are missing a search box and this is no bueno! Luckily for you, it's a quick fix that packs a major punch.

There are two common places that visitors expect to see a search box, and that is in the footer and on the blog page. If your website doesn't have a search box yet, take this tutorial as a hint that you should add one today! It might make sense to add a search box to one or both of these locations - the choice is totally up to you and how you can best serve your audience. 

This video tutorial will tell you why it's so important to have a search box on your website, and will show you how to add a search box to your site's footer and blog page.