How to add and style social Share buttons to your Squarespace Website - video tutorial

Do you like free marketing as much as I do?

If the answer to that question is HECK YEAH, then pull up a seat because you're in the right place.

One of the best ways to grow your website is by encouraging your audience and visitors to your website to share your content on social media. Not only does this place your content in front of more people, it also helps drive more traffic back to your website.

That's where social Share buttons come in.

Most people think of social Share buttons as a regular feature of blog posts and product items (which they are), but did you know they're also great to add to events and Album pages? 

In today's video tutorial, I'm about to show you how easy it is to add and style social Share buttons to your Squarespace website.

Read More
Charlotte O'HaraComment
July 2018 Recap

Welly HELLO summer, aren't you a treat? I find it hard to believe that it's time for another monthly recap post already but here we are, it's been a good one. Summer is my absolute favourite time of year and even though it's been hella hot, you won't find me complaining! 

This marks the 5th post in my monthly recap blog posts where I share a behind the scenes look at my business and life as an entrepreneur and digital nomad. I love having this space to record the highs and lows and show you how I spend my time away from my laptop. 

I really enjoy seeing little glimpses of the personal lives of my fellow business owners, freelancers and entrepreneurs because it makes me feel like I know them as real people, you know? I’m hoping you enjoy reading these posts from me too! I’m a firm believer that business can be professional AND fun and I’m so excited to share what I get up to every month. Plus, the pics are fun to creep :)

July was a wonderfully grounding month and my first full month back home in Canada since my travels in Asia as a digital nomad. I settled back into normal life and did some good work. It felt balanced and chill, which is exactly what I wanted after all the insane travel and changes experienced back in June

Let’s dive right in and take a look, shall we?

Read More
How to add Pin It buttons to your Squarespace website - video tutorial

Fun fact - Pinterest is one of the top 2 drivers of traffic to my website, along with Google. Every time I publish a blog post, I pin the blog post image to Pinterest and sit back & relax while Pinterest sends tons of visitors over to my website. It's a small step that yields major results!

Pinterest is one of the most powerful search engines in the world and it works for every website, in just about any industry. If you aren't already using Pinterest to support your website or blog's growth, get on it asap!

One of the easiest ways to make sure that your content can be shared to Pinterest is by adding Pin It buttons to your website and blog.

Pin It buttons appear whenever someone hovers over an image on your site and in just one click, the image (and corresponding content) is shared to Pinterest for the whole world to see. It's super easy to set up and you can customize these Pin It buttons to meet your needs and look exactly how you want! 

If you're ready to add Pin It buttons to your Squarespace website, I hope this video tutorial shows you how easy they are to add and how you can style them to match your website!

Read More
5 techniques for higher converting blog posts

Can you think of any websites out there that DON'T benefit from high-converting blog posts? 

Whether it's e-commerce, a business website, personal blogs, or an online business, blogging is super important and can help a website grow hella fast!

Blogging is free content that drives traffic to your website, increases your "like, know & trust" factor, showcases your offerings, and pimps out your knowledge/expertise to potential clients. People love checkout out free content online and blogging is a phenomenal way to reach new audiences and attract more of your ideal client.

In my own business, for example, blogging has been a game changer. I publish new blog posts at least twice a week (binge the Archives here) and that consistency has definitely paid off. A quick look at my Squarespace Analytics tab shows that Google and Pinterest are my largest traffic drivers, and that I can directly attribute those referrals to blogging. 

Related : Why every website needs a blog, yours included

Now that we agree that blogging is a great way to get people onto your website and show off your offerings to new audiences, what's the next step? What steps can you take to turn a regular old blog post into a converting machine? 

There's no point working hard on a blog post only to have it flop (meaning: people check out the post then leave your site right away). This serves no one and is a waste of time. It would be a huge mistake to spend hours writing, publishing and scheduling blog posts only to have them go nowhere and see readers dropping like flies.

Luckily, that's not how we do things around here and I'm going to show you how to have blog posts that serve your business and grow your website!

Today I'm sharing 5 tried & true techniques that will have your blog posts converting like crazy. When it comes to blogging, the goal is to have people read the full post, stick around and return to your website again in the future. We love repeat readers and that's how you'll really see major gains!

Let's take a look at those 5 blogging techniques.

Read More