how to check if your squarespace website has any backlinks | Squarespace SEO

🎵 Let’s get down, let’s get down to…. backlinks! 🎵

Lollllll sorry not sorry I’ve got Tiesto’s tunes on the brain today!

Jokes aside, if you’ve ever perused my website you’ll know that I LOVE backlinks and am aways preaching how they’re an often overlooked pillar of Squarespace SEO.

Anytime another website links to yours, it’s a backlink (also known as an inbound link). In Google’s eyes, backlinks indicate that your website is legit and has authority because otherwise no one would be linking to you. So, if search engines see that your website has lots of backlinks from credible, high quality websites, they will reward you for this.

Which brings us to today’s blog post/video tutorial topic! Today, I’m going to show you the super quick & deada$$ simple way to see if your Squarespace website has any backlinks!

You want them, you need them… but do you already have them? Have you been oblivious to the fact that you already have backlinks working in your favour? Or is your website an island alone in the interwebs, completely unconnected to anyone else?

Follow my simple steps and you’ll know for sure!

As a Squarespace SEO expert and leader in this super random little niche, it’s my job/pleasure to introduce you to things like this and present it in a way that makes you think, OK hunni I can handle this!

This is the kind of insider info that I share with my Squarespace SEO consulting clients and students in my online course, Top Squarespace SEO. But since I’m not one for secrets and truly want the best for anyone with a website, I’m giving you the summarized goods here - totally for free!

Read the blog post or watch the video tutorial below - either way, take a look at the back end of your Squarespace website to see if you have any backlinks.

Some of you reading this might be totally new to Squarespace SEO and are looking for an introduction to this topic, someone to hold your hand and show you it’s not actually that scary. On the flip side, you might already be familiar with a few points on this list already but maybe you are looking for confirmation that you’re on the right track and haven’t missed anything important. No matter where you are in your Squarespace SEO journey, I know you’ll benefit from this info!

Alright, now that you’ve got that song stuck in your head and you’re hyped for this quick win on the Squarespace SEO front, let’s get straight to it - read the post and watch the video tutorial below to check if there are any inbound links to your Squarespace website!

I have so many tips to share on the subject that it would have been crazy to put it all in one article! There are many misconceptions about Squarespace SEO which is why I've dedicate so many posts to this topic. Enjoy!

Click to view all posts in the Squarespace SEO Series

Visit my Squarespace SEO page for lots more resources.

Does your Squarespace website have any backlinks / inbound links?

Why are backlinks / inbound links important?

I’ve written a blog post that does a deep dive into the benefits of backlinks for Squarespace SEO so if you haven’t already checked that out, please do that now and then come back here and continue on!

Long story short, backlinks are beneficial for Squarespace SEO because:

They send referral traffic to your website
Put you in front of other relevent audiences online
Signify to search engines (like Google) that your website is legit, has authority and is high quality content
Indicates that your website has enough value to be considered to show up favourably in online searches

Backlinks are solid gold on the Squarespace SEO front and now that you understand WHY they are so important, coveted and valuable, the next obvious question is…. how do I know if I have any?

My friend, I’m here to show you how to check this out for yourself!

How to check if your Squarespace website has any backlinks

To see if there are any backlinks/inbound links to your Squarespace website:

Log into the back end of your Squarespace website
Click on the Analytics tab
Make sure you’re looking at the Traffic section (in the Overview section)
Acquisition section - look at Referral section (this is where you’ll see all/any links from other websites that are referring traffic to you website AKA backlinks)

Reminder that this video tutorial uses a demo website and since it’s not a live site, there’s no info/data to display… I just wanted to show you HOW to see it and you can check it out on your own Squarespace site!

NOTE: This assumes that you have already connected & verified your domain with Google Search Console. MAKE SURE YOU HAVE DONE THIS!!!!

Paid SEO tools provide similar but more detailed information

This quick tutorial (using Squarespace’s built in Analytics) shows you the basic info that you’re looking for but obviously if you want to see much more detailed information about any backlinks you might have, then it could be worth investing in paid SEO tools. SEM Rush and Moz are the most popular options.

Paid SEO tools are not required, especially if you’re just starting out, but worth mentioning nonetheless!

Final Thoughts

And there you have it - a super quick & easy way to see if your Squarespace website has any backlinks!

If any other websites are currently linking to your website (i.e., giving you a backlink) then YAY that’s great news! Keep pursuing more of them :)

However if you don’t currently have any backlinks to your website (i.e., no other websites are linking to yours) then don’t panic - this is totally something you can obtain and build up over time, especially if you get strategic and follow a proven Squarespace SEO plan.

There’s a lot to consider with Squarespace SEO and I totally understand that it’s a daunting subject when you’re first starting out, which is why I’m thrilled to help you out with this blog post/video tutorial all about backlinks and the role they play in Squarespace SEO!

Whether you’re just starting out with a brand new website and want to make sure that you’re setting it up correctly, or if you’ve had a site live for a while and now want to grow it to make more of an impact, SEO will get you where you want to go! From web pages to blog posts to product descriptions, these factors should be considered across your Squarespace website if you want best results.

Now it's your turn to tell me, does your Squarespace website have any backlinks? Are any particular sites doing a great job of sending traffic your way? If you don’t currently have any backlinks to your Squarespace website, have I convinced you that they’re something you should go after?

Leave me your questions down in the comments below and I’ll do my best to answer them. As people are spending more time online than ever before, it’s SO important that your website shows up properly in search results so that you can reach your ideal audience online - but you can’t do this without SEO!

If you want more SEO goodness, be sure to check out my Squarespace SEO page for all resources on the topic.

My signature online course, Top Squarespace SEO, will be opening for enrollment again soon - sign up for the TSS waiting list here!

You can also sign up for my newsletter (right here or below), where I often share Squarespace SEO tips, tricks and high-quality exclusive content. I send out emails to my list every Wednesday, mostly focused on Squarespace websites and SEO, and I can guarantee that you’ll find the newsletter topics interesting, entertaining and worth your time. #humblebrag

Finally, shameless plug: hit me up with any specific questions you have about Squarespace SEO and your website because I’m your girl. You can reach out to me directly if you’re interested in working together on your website and we can talk about whether or not you would be a good fit for my consulting and ongoing services. I can’t take on every request to do Squarespace SEO consulting but I do pick a few websites and businesses to work with every month and I’d love for you to be one of them.