Guide to pitching your web design/development services - new digital product is live!

Guide to pitching your web design & development services

In my humble opinion, pitching your services is the BEST way to launch and grow your web design/development business.

Pitching is something that differentiated me from many of my fellow web designers/developers, particularly those who specialize in custom Squarespace websites, and as a result I’ve received SO many requests for advice or tips. People want to try pitching out and see how it might work for their own business, but many of them don’t know where to start. They know that similar results are likely but beyond that, it’s not something many other people are talking about.

I’m thrilled to announce that my GUIDE TO PITCHING YOUR WEB DESIGN/DEVELOPMENT SERVICES is now live!

If you’ve ever wondered how the heck to pitch your services and grow your business, this is the exact resources that’ll get you to the results you want.

Pitching is an extremely effective marketing strategy and I can confidently say that it converts wayyyy better than so many other tactics I’ve tried in the past! The payoff happens must faster too, which means you can start booking new client projects in a shorter “sales cycle”. This is great news for anyone at any stage of business, but particularly important for new business owners who are just starting out.

I’ve spoken before about the power of pitching your services several times on various podcasts (like this one!) and other interviews. But I realized I haven’t talked here on my blog about my own experience pitching my web design/development services, or the results that made it such a worthwhile strategy.

Well, ask and ye shall receive!

In this post, I’m sharing my own experience pitching my web design/development services and letting you know exactly how this unique marketing strategy launched and grew my online business.

Related : 10 reasons why you NEED to start pitching your web design/development services

Let’s take a look, shall we?


When I started my web design/development business, I was bursting with excitement and fresh ideas, and I was keen to work on client projects right away. I couldn’t wait to develop my skills, improve my process and make an impact on my client’s businesses.

But there was one big problem: I didn’t have any clients yet. I had a beautiful new website, was blogging every week, and posting on social media. But I still had no clients!

I didn’t want to sit around, waiting and hoping that clients would somehow find me online and book out my services on their own. I knew that building up an online audience and waitlist of potential clients through traditional marketing methods would take a longggg time and frankly, I didn’t have that kind of patience.

So I decided to take inspired action - I pitched my little heart out. I was clear about the services I wanted to offer, now I just needed clients to book up my calendar!

And do you know what? It totally paid off. I grew my web design/development business entirely through pitching.

During my first few weeks of business, I pitched non-stop, every day.

I wasn’t the best or most experienced designer out there (far from it, in fact) but I was definitely the most resilient and driven little pitcher.

I ended up securing 3 custom Squarespace website projects valued at over $5000. Heck yeah!

Since then, I’ve raised my rates considerably and now rarely pitch my services anymore because I’m usually booked out in advance - dream clients come directly to me now.

Looking back, pitching is what allowed me to grow my business and become a leader in my field so quickly.


  • grow or up-level your business - fast

  • work exclusively with ideal clients

  • build a stronger, more cohesive portfolio

  • actively target your desired niche/industry

  • be known as the go-to web designer/developer in your niche, both by potential clients and your peers

  • book out your calendar on your own terms

  • and much more!

There are many wonderful ways to market your business and attract new clients - blogging, online marketing, social media, and even paid advertising all come to mind.

But pitching your services directly is arguably the fastest and most effective way to get in front of potential clients and secure new business. 

Pitches require personalized outreach and research beforehand in order to understand what the person/brand/business does, what they care about or are interested in, and how you can help them through your services/offerings.

Pitching plays on the idea of reciprocity - “Let me help you”.

When a pitch is successful, everyone wins.


Most web designers/developers don’t actively pitch their services and those who do send out basically the same ineffective emails.

This is your opportunity to stand out and differentiate yourself from your peers and competitors.

Pitching isn’t something we learn how to do in school. It’s basically sales and marketing, new business development. I see so many talented web designers/developers who never build the business of their dreams, and the biggest reason for this is that they don’t know how to sell themselves and their services. They have the skills, but they aren’t reaching potential clients and selling their value.

I don’t want you to suffer those same bad results.

If you want to grow your web design/development business on your own terms, work with your dream clients, be the dominant designer in your niche, book more clients at your desired rate, and take matters into your own hands , you MUST pitch your services! My Guide to pitching your web design/development services shows you how to get strategic and work with my proven strategy and pitch process so that you can get the results you want.


Guide to pitching your web design & development services | digital product | how to guide, email pitch templates, spreadsheet tracker

Let me be clear : your pitches will be ignored, your emails will go unanswered, and you’ll get a lot of No’s or Not Now’s or No Replies.

There’s no way around it, that’s just how it is when you pitch. Literally no one has a 100% success rate here.

Pitching is a numbers game, so you must always keep that in mind. You need to pitch a certain amount in order to book those discovery calls which in turn become secured, paying client projects.

But it’s not all doom and gloom - remember that pitching improves your odds and helps you secure new business faster, even if you have to get over your fear of rejection or perceived failure.

This is something that I learned fairly quickly and made me more resilient and helped me not to take the “rejection” personally. If you can anticipate a large amount of “No’s” from the start, then you won’t be surprised when they start rolling in…. instead, your focus stays on the small amount of “Yes’s” that you receive because those ones are what’s actually going to lead to new business and booked out services!


You could try to hack together pitch emails on your own.

Or you could purchase my proven pitch strategy and process, use the exact email templates that worked for me, and learn all my secrets and recommendations for best results. #shamelessplug

I’ve done the trial and error, made the mistakes, and messed up more times than I can count. But I’ve come a long way since then and have refined the process to something that I know works.

I want you to pitch your services the right way, from the very first attempt. This how-to-pitch guide, email templates and pitch tracker spreadsheet will save you time and give you peace of mind that you’re pitching correctly and effectively, using a proven strategy.

When you invest in yourself and your business by purchasing this how-to guide, email templates and tracker spreadsheet, you’ll learn how to pitch your services effectively, quickly, and with higher conversion rates than traditional marketing methods. I can’t guarantee that you’ll have the same results that I did because success depends a lot on the action and effort you put in, but I am certain that you will have better results than if you didn’t try at all. It’s an investment to purchase this product but if it helps you book out even one extra web design/development project, it will have paid for itself many times over.

Pitching isn’t rocket science. I’m sharing what worked for me, and what will work for you too. It’s a replicable strategy and process that you can implement in your own business - starting today.


  1. 22-page guide to pitching your web design & development services

  2. Proven 3-step email pitch templates

  3. Pitch process tracker spreadsheets


This 22-page “How to pitch“ guide covers everything you need to know about pitching your web design/development services from start to finish. It’s my exact, proven strategy and you can follow my best practices every step of the way.

You will learn how to:

  • identify your target industry/niche

  • research potential clients

  • automatically schedule discovery calls and ultimately book out your services

  • follow my pitch strategy using my 3 customizable email templates

  • track your pitch progress at each stage

  • learn how to follow up effectively

  • email vs phone pitches

  • and much more!

From formatting your pitch emails correctly to booking out discovery calls automatically, everything you need to know about pitching is covered in this guide on pitching your web design/development services.



Use my exact email templates to send out pitches to your dream clients. There are 3 emails to send out during your pitch process and you can customize each email template to suit your needs. These are the exact emails I’ve used in the past that have secured me new business.


Track your progress at every stage of the pitch. Whether you’re identifying potential clients to pitch to or following up to a “not now” response, this spreadsheet template will keep you organized without missing a step. There are 4 tabs in this spreadsheet to make sure that you don’t slip up on your pitch strategy because of an administrative misstep.


This digital product is delivered in a .ZIP file for you to download. The Guide and Email Templates are delivered as PDFs. The spreadsheet is delivered in .XLSX format (compatible with Macs and PC), can be opened with Excel, Google Sheets, Apple Numbers, etc.

Due to the instant nature of this digital products, refunds will not be issued. If you have any questions prior to making a purchase, please contact Charlotte directly to make sure this product is right for you.


My Guide to pitching your web design/development services is now available and you can get it here or by clicking the button below.

This Guide is something that my audience has been asking for and I’m thrilled that I’m able to share everything I know about this pretty niche topic. I can’t wait for you to start pitching you web design/development services too and see similar (or better!) results for your own business - trust me, it’s totally possible!

If you want to grow your business, I can’t recommend pitching enough. It’s a targeted, effective way to work with ideal clients on projects that you’re actually excited about. You’ll book out your services much faster, hone in on your ideal clients and desired niche/industry, make more money, and have a more cohesive portfolio all around. Win after win after win!

You can purchase my Guide to pitching your web design/development services here.

Now it’s your turn to tell me, have you pitched your services before? What kind of results have you had so far? Any strategies that have worked particularly well for you? Any mistakes or lessons you’d like to share? Do you agree that this guide, email templates and spreadsheet are a total no brainer? I’d love to know so leave me a note in the comments below!


Interested in learning more about what it takes to get a website up and running? Sign up for my free 7 day e-course!