Why Site Traffic is Worth your Attention [Plus a Bonus Guide on Ways to Increase It]

Site traffic matters and ways to increase it bonus guide included

As an online entrepreneur, I am lucky enough to connect with people everyday across a variety of industries. We get to talk shop and share our thoughts on tech trends, insights, best practices and the value that websites bring to businesses. This is something I hugely enjoy and appreciate...except when I hear people preaching bad advice! By now you know that as a writer and web developer, my number one goal is to help people build websites for their businesses that are as profitable, simple and effective as they can be. There is a lot of information out there, a lot of which is out of date or totally off the mark, and it can be tough to figure out who to trust. If you want a website that captures the attention and interest of new visitors, drives sales and simplifies communications, you must design and build a website that meets your needs.

Websites are the online headquarters for your business and as such, they hold a tremendous amount of value.

This is why I will never agree with people who tell you that website traffic and page views do not matter. If you've done the hard work and built a killer site, you should have zero hesitation in building the biggest audience possible! Read on for my thoughts on the "experts" incorrect advice and check out the free bonus I've included, the Higher Traffic Website Handbook.

Your business' headquarters

When you think about it, everything that happens with your business relates back to your website. It's the headquarters for your business, the centre of your online presence and all roads (and social media handles) point back to it. Back in the day, having a website wasn't a mandatory part of running a business. But that has completely changed and current day websites are where everything happens for your business.

Think of it this way: your website is where:

  • sales are made
  • promotions and new products are announced
  • information and content is shared and consumed
  • portfolios are displayed
  • social media is integrated and linked back to
  • contact information is presented so that your users can get it touch if needed

Everything you do funnels back to your website For example, social media handles all have the website URL in the description, email signatures points contacts back to your site, and business cards direct users to visit your website.

To go along with this article, I created a free handbook all about driving LOTS of traffic to your website. Be sure to grab your copy below!

Free handbook: High Traffic Website

Want to drive traffic to your website?

This guide's for you. Get it today!

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Websites vs Social Media Handles

If someone finds you on social media, they might browse your Instagram or Twitter feed and decide they like your vibe - then what? You guessed it, you'll redirect them back to your website so that they can see the full, "real you". Once they're on your website, you'll have a much better chance of turning that visitor into a subscriber, and ultimately have them make a purchase or book a service that you offer. While social media might give that visitor a teaser of what your brand / company is all about, they'll have to visit your site for the full picture.

Another fact that cannot be ignored is that websites are way more effective at generating conversions and sealing the deal on new sales than social media is. Remember, the ultimate goal of almost every business is to generate money, so your website should be set up in a way that encourages people to do this in the simplest way possible. When a user likes what they see on social media, you'll still have to send them back to your site for full information about the product/service, and this is where the sale takes place.

Once the visitor is on your site, they will not only take a look at what brought them there in the first place (e.g., a link to an article on Twitter) but they'll likely browse around more sections of the site as well if you've set your website up correctly. And the longer they are on your site, the more likely they are to buy what you're selling (literally and figuratively).

Where the magic happens and the money is made

Now that we've established that a website is a business' headquarters and the place that users are most likely to purchase your offerings, tell me this: why wouldn't you want to drive traffic to your website?

Once you have a killer site set up, your goal should be to attract the highest amount of traffic to it. Here's the awesome thing that happens when you have more traffic coming to your website:

More traffic >> greater exposure for your business and a stronger profile >> higher opportunity to generate sales and connect with potential clients and customers.

May the odds be ever in your favour, am I right? Set yourself up for success (and higher revenue) by driving traffic to your website so that you are more likely to generate sales and create a supportive audience.

Want to strengthen your business' audience?

Like we mentioned above, if you have a larger audience, you will be more likely to generate sales (and this means more money in your pocket). As such, having a consistent and large audience that regularly visits your website means that you have a legitimate fan base that you can sell your products / services to.

Building a successful website means developing genuine positive relationships with your audience. The more time you spend connecting with your visitors, the stronger your understanding will be of their interest, wants and needs. When you know this, you'll be able to focus on the products / services that best appeal to them - and guess what: this means higher sales and more money for you.

Exposure, opportunities and press

Once your website starts getting more traffic, you'll notice pretty quickly that the number of opportunities for your business increases as well. This is, quite simply, awesome! The more exposure you have, the more you'll be able to get and attract, which in turn increase your audience and grows your community.

You might get approached to guest post on other websites in your industry, which drives relevant traffic your way.

Or, you could be invited to speak on a podcast, at an event , or even participate in a live webinar or workshop. These opportunities position you and your business as experts in the field, and as such you're seen as more credible and trustworthy which makes people more likely to purchase your products or services.

See the circle you're creating here?

It's coming back to that awesome rule again that the more people visit your website, the higher the odds are that you will make a sale and grow your audience.

Increase mailing list size through greater site traffic

One of the neat things that happens when you increase the number of visitors to your site is that you'll also be able to attract a greater number of people to join your mailing list. People across all industries recognize the importance and value that a strong email list plays in business development, which is why it pains me to see them forgetting that having more site traffic means that a higher number of visitors will find your website and join the mailing list.

Your website is where visitors land on your site, connect with your brand an ultimately opt-in to your business. To me, it seems obvious that you would want as many people as possible to land on your website because then you're more likely to see an increase in the number of mailing list sign ups. And don't forget, that is huge!

Higher site traffic = stronger audience = increased sales

If I could summarize what we've discussed here in just a few lines, it would be this:

After you have created a kick-ass website, you should be trying to drive as much traffic as possible to your website every day. This will increase the number of visitors to your site, create a more engaged audience who are more likely to purchase your products/services and sign up for your mailing list. All of these factors work towards your ultimate business goal, which is to increase revenue.

You will really start to see major business gains once you start increasing site traffic and channeling these new visitors into sales and members of your email list. This is how you create dedicated fans who come back to your business time and time again.

Now that you're convinced that it's time to put yourself out there and get serious about driving traffic to your website and growing your audience, HOW do you go about doing that?

This is my favourite question because it means people "get it" and are prepared to take positive action.

There are many ways you can increase site traffic and grow your audience but ultimately, it comes down to engaging with visitors on your website.

The more you update your website (e.g., write articles / blog posts, update product listings, create testimonials for services, etc.), your audience is trained to return to your site to consume your new content and in turn, they will be more likely to purchase from you because they've developed a relationship with you over time.

Also, by frequently sharing content on your website, you also present visitors lots of opportunities to share your content through links, referrals, etc. Does this drive traffic back to your website from different sources? You betcha! Pretty sweet, isn't it?

If you want to grow your audience, I've created a super helpful free bonus guide just for you  - the Higher Traffic Website Handbook. You can grab your copy by clicking the button below and it'll be delivered straight to your inbox!

Free handbook: High Traffic Website

Want to drive traffic to your website?

This guide's for you. Get it today!

Powered by ConvertKit

Have you increased your site traffic recently? What were the results? If you haven't, have I convinced you that it's worth your time? Let me know, I'd love to hear your thoughts so leave me a note in the comments!


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Lybs

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Charlotte O'Hara

Vancouver